Marketing Director

Marketing Director (US Remote)

Growth Team - Huntersville, North Carolina (Remote)

Welcome to Jackrabbit Technologies.

Jackrabbit Technologies is the leading provider of software and services that help youth activity centers -- gymnastics, dance, cheer, swim, music, childcare, and others -- grow and operate efficiently.  

We are an entrepreneurial-minded, rapidly growing SaaS company that has been recognized as one of the Best Places to Work in North Carolina and one of North Carolina’s Top Industry-Driven Technology Companies. Jackrabbit Technologies’ SaaS solution powers over 7000 clients in 35 countries around the world.

Our culture empowers YOU. 

We hire people passionate about what they do, provide them with the tools to succeed, and then get out of their way!  Living our vision, mission, and values, our people are what make Jackrabbit Technologies an awesome place to work. And that “awesome place” is virtual--all of our employees enjoy the privilege of working remotely.

We always have and always will.  We are interested in speaking to qualified candidates who are US Citizens or Green Card holders with no special circumstances living in the US. We are not able to sponsor visas.

What you'll do. 

The Director of Growth is responsible for leading a full-funnel growth strategy across the customer lifecycle, covering both acquisition and retention (the full bowtie funnel). This role ensures alignment across marketing, sales, and customer success, with a focus on measurable business outcomes. Operating with Scrum Agile marketing practices, the Director of Growth will lead a high-performing team to deliver consistent, sustainable growth.

This leader will own and optimize the use of HubSpot as our primary CRM and marketing automation platform, driving campaign performance, funnel visibility, and operational scale.

Key Responsibilities

1. Demand Generation & Campaign Management

• Passionate about our high-touch human-oriented market and is willing and able to apply basic and foundational marketing strategies that meet the buyer where they are. 
• Design, launch, and optimize multi-channel campaigns (call campaigns, snail mail, email, events, content) to attract and convert target audiences - not too focused on a particular channel that they avoid other changes.
• Partner with Sales leadership to align on buyer personas, messaging, and lead qualification criteria.
• Build and maintain nurture sequences, scoring models, and workflows in HubSpot to ensure timely and qualified handoffs to Sales.
• Monitor funnel performance, identifying and addressing drop-offs between MQL → SQL → Opportunity.
• Manage external resources (designers, copywriters, paid media partners) as needed to support campaign execution.

2. HubSpot Marketing Hub Ownership

• Serve as the primary owner of HubSpot Marketing Hub, including automation, segmentation, and reporting.
• Maintain accurate and clean contact and company data across all lifecycle stages.
• Create and optimize dashboards and reports to measure campaign performance, attribution, and ROI.
• Partner with Sales Ops to ensure seamless CRM and Marketing Hub integration, efficient lead routing, and visibility into funnel performance.

3. Content & Brand Strategy

• Develop and manage a Omni-channel campaign plan and calendar that aligns to the business and product strategy 
• Produce and oversee content that educates, engages, and converts—blogs, webinars, case studies, videos, and email campaigns.
• Maintain consistent brand voice and messaging across all marketing interactions.
• Support event marketing, community engagement, and customer advocacy programs

4. Collaboration & Continuous Improvement

• Work cross-functionally with Sales and Customer Success to align campaigns with pipeline goals and customer retention efforts.
• Participate in Agile Marketing sprints, helping prioritize and iterate on high-impact marketing initiatives.
• Analyze campaign data to inform continuous improvement, testing, and optimization.
• Contribute to a learning culture, sharing insights, running experiments, and tracking results transparently.

What you're about. 

Required

• 5+ years of experience in B2B or SaaS marketing, with focus on demand generation or lifecycle marketing.
• Proven hands-on experience with HubSpot Marketing Hub (certifications preferred).
• Strong understanding of marketing automation, funnel analytics, and campaign attribution.
• Excellent written communication, organization, and cross-functional collaboration skills.
• Data-driven mindset with the ability to turn insights into actionable strategies.

Preferred

• Experience partnering with Sales in a CRM-driven environment.
• Familiarity with Agile or Scrum marketing practices.
• Background in SaaS, subscription, or technology-based industries.
• Experience with basic reporting or visualization tools (Google Sheets, Looker, Data Studio, etc.).

Key Performance Indicators (KPIs)

MQL volume, quality, and velocity

SQL and opportunity conversion rates

New customer acquisition cost (CAC)

Sprint velocity and marketing team throughput

Funnel performance and attribution tracking within HubSpot

Core Competencies: 

1. Strategic Mindset 

 Definition: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Key behaviors include:

• Anticipates future trends and implications accurately
• Readily poses future scenarios
• Articulates credible pictures and visions of possibilities that will create sustainable value
• Creates competitive and breakthrough strategies that show a clear connection between vision and action

2. Drives Results 

Definition: Consistently achieving results, even under tough circumstances

Key behaviors include: 

• Has a strong bottom-line orientation
• Persists in accomplishing objectives despite obstacles and setbacks
• Has a track record of exceeding goals successfully
• Pushes self and helps others achieve results

3. Manages Complexity

Definition: Making sense of complex, high-quantity, and sometimes contradictory information to solve problems.

Key behaviors include:

• Asks the right questions to accurately analyze situations
• Acquires data from multiple and diverse sources when solving problems
• Uncovers root causes of difficult problems
• Evaluates pros and cons, risks, and benefits of different solution options

4. Optimizes Work Processes 

Definition: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Key behaviors include:

• Identifies and creates the processes necessary to get work done
• Separates and combines activities into efficient workflow
• Designs processes and procedures that allow managing from a distance
• Seeks ways to improve processes, from small tweaks to complete reengineering

5. Builds Effective Teams

Definition: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals

Key behaviors include:

• Forms teams with appropriate and diverse mix of styles, perspectives, and experience
• Establishes common objectives and a share mindset
• Creates a feeling of belonging and string team morale
• Shares wins and rewards team efforts
• Fosters open dialogue and collaboration among the team

6.  Demonstrates Self Awareness

Definition: Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses

Key behaviors include: 

• Reflects on activities and impact on others
• Proactively seeks feedback without being defensive
• Is open to criticism and talking about shortcomings. 
• Admits mistakes and gains insight from experiences
• Knows strengths , weaknesses, opportunities, and limits

7. Tech Savvy

Definition: Anticipating and adopting innovations in business-building digital and technology applications

Key behaviors include:

• Anticipates the impact of emerging technologies and makes adjustments
• Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance
• Rejects low-impact or fad technologies
• Readily learns and adopts new technologies

What you will love about us.

• Our Culture!  Read what our employees say about working at Jackrabbit on Glassdoor.  
• We work remotely.  We always have - we always will!   
• Our Health and Wellness Benefits.  Medical, Dental, Vision, Flexible Spending, HSA and Dependent Care Accounts. 
• We help you with the unexpected. Company-Paid Disability and Life Insurance. Opportunity to elect Critical Illness and Accident Insurance.  Plus confidential access to legal and life counseling and mental health support available 24/7.   
• Your future looks bright at Jackrabbit. 401(k) with a generous company match, access to financial planning. 
• We pay you to play, rest, recharge and balance your life. Paid Time Off, Paid Parental, Paid Caregiver and Sabbatical leaves. 
• You will grow your skills with us. Annual allowance for professional development.
• We give back. Paid Time to volunteer in your community.

Compensation

Salary starting at $115K commensurate with experience