Marketing Coordinator II

Title: Marketing Coordinator II - 527327

Location: Tuscaloosa United States

Job Description:

Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)

Department/Organization: 209315 - Marketing

Normal Work Schedule: Monday - Friday 8:00 am to 5:00 pm

Note to Applicants: Position is eligible for hybrid work subject to University policy.

Job Summary: The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.

Additional Department Summary: Manages and grows digital marketing through paid advertising, email campaigns, website and landing page development/updates, search engine optimization, and aids in website accessibility in the department of Marketing and Recruitment for programs and departments within the Office of Teaching Innovation and Digital Education (OTIDE). Provides leadership and delivers breakthrough online marketing strategies, creative campaigns, and measurement through analytics and optimization. Responsible for the paid digital advertising portion (at least $50,000) of the UA Online annual marketing budget. Aids in the creation and maintenance of OTIDE communication plans. Assists the Director of Marketing and Recruitment and Assistant Director of Digital Marketing in testing and implementing tools used in marketing OTIDE programs.

Required Minimum Qualifications: Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.

Additional Required Department Minimum Qualifications: Bachelor's degree and three (3) years of marketing, public relations, communications, or advertising activities experience; OR Master's degree and one (1) year of marketing, public relations, communications, or advertising experience.

Skills and Knowledge: Excellent communication skills. Ability to think creatively and use both data and intuition to inform decisions. Ability to manage multiple projects at the same time. Understanding of the higher education industry to help the UA Online team and OTIDE achieve its business goals. Ability to multitask and give attention to details. Knowledge of AP style guides. Proficiency in basic computer programs (Microsoft Office Suite, Google Suite, etc.). Strong verbal, writing, planning, and organizational skills. Proficiency in the use of computers, software and other relevant technology.

Preferred Qualifications: Knowledge of HTML and/or other programming language, WordPress, Power BI and analytics platforms such as Google Analytics.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC's Know Your Rights: Workplace discrimination is illegal poster.

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