Marketing Coordinator I

Title: Marketing Coordinator I - 526751

Location:

•  Tuscaloosa, Alabama, United States

•  Strategic Communications

•  Marketing/Event Planning

•  Regular Full-time (Benefits eligible)

Job Description:

Pay Grade/Pay Range: Minimum: $44,200 - Midpoint: $55,300 (Salaried E6)

Department/Organization: 301203 - Marketing & Brand Strategy-Strategi

Normal Work Schedule: Monday - Friday 8:00am to 4:45pm

Note to Applicants: Position is eligible for hybrid work subject to University policy.

Job Summary: The Marketing Coordinator I oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.

Additional Department Summary: Works within Strategic Communications to support the division's contribution to the University's strategic plan. Provides tactical marketing support, including, but not limited to, copywriting, digital campaign reporting, and using data visualization tools.

Required Minimum Qualifications: Bachelor's degree and some marketing, public relations, communications, or advertising experience.

Additional Required Department Minimum Qualifications: Only applications that include a portfolio of projects or samples of work will be considered.

Skills and Knowledge: Copywriting, editing, and proofreading skills. Excellent verbal and written communication skills. Fluency with business computer use and industry relevant applications. Experience with managing social media and reporting outcomes. Experience effectively producing content, editing, and proofreading. Experience with working as part of a team and meeting deadlines. Knowledge of professional writing styles; must be able to master AP and UA Editorial Style. Demonstrate a strong competence in writing, editing, and proofreading by presenting a portfolio of samples. Experience with creating high-quality content, creating marketing strategies, and executing e-mail campaigns. Familiarity with coordinating documentation for payments, managing corporate social media identities, and web content management. Proficiency with industry tools like Google Analytics, LookerStudio, CRMs, Adobe Photoshop and InDesign.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC's Know Your Rights: Workplace discrimination is illegal poster.

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Non-Exempt positions are posted a minimum of 3 days. Exempt positions are posted a minimum of 7 days. Faculty positions are posted a minimum of 30 days.