Marketing Associate - Portfolio, Sentinel, Optimism, and Thesis

Title: Marketing Associate - Portfolio, Sentinel, Optimism, and Thesis (Hybrid)

Location: New York City, NY, US

Job Description:

The Portfolio, Sentinel, Optimism, and Thesis imprints at Penguin Random House are seeking a dynamic and creative Marketing Associate. This role is ideal for a digitally savvy marketer with a passion for nonfiction storytelling, audience building, and innovative content creation. 

This position reports directly to the Director of Marketing and is a key member of our collaborative and driven team. 

The Marketing Associate will lead 5-7 author-facing marketing campaigns per year across a range of high-profile nonfiction titles. These campaigns require close collaboration with authors and agents, as well as with internal stakeholders across marketing, publicity, and editorial. The ideal candidate will have excellent communication skills, experience managing significant social platforms and communities, and the strategic insight to bring impactful campaigns to life. 

Our authors are internationally recognized economists, professors, CEOs, journalists, and movement builders. We are looking for someone who shares our mission of amplifying powerful ideas and helping our authors grow their platforms and connect with readers across channels.

Specific responsibilities include:   

• Develop and lead 5-7 full-scale marketing campaigns per year, working directly with authors and agents throughout each campaign cycle

• Maintain strong author and agent relationships, delivering timely communication, creative strategy, and reporting

• Plan and develop social content (Instagram, YouTube, TikTok, LinkedIn, X, Facebook) for book campaigns

• Provide administrative support to meet seasonal sales deadlines, create sales-facing presentations, update key databases, process invoices, and track inventory and bulk orders

Please apply if you meet the following minimum qualifications:   

• 2–4 years of experience in publishing 

• Strong writing, communication, and visual storytelling skills

• Experience with design/video tools such as Canva, CapCut, Adobe Creative Suite, or similar

• Highly organized with excellent project management skills 

• Comfortable presenting campaign plans and results to both internal teams and external stakeholders 

Preferred qualifications: 

• Strong familiarity with the book industry and interest in nonfiction
• Experience working directly with high-profile talent, authors, or public figures 
• Influencer marketing or creator outreach background 

This is a hybrid position based out of our New York City headquarters at 1745 Broadway, with an in-office presence expected approximately two days per week 

The salary for this position is $56,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.       

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC | Job ID: 281269