Marketing Assistant - Associate

Marketing Assistant/Associate, Ballantine Books (Hybrid)

Location: New York

Job Description:

The marketing team at Ballantine Books is seeking a creative, passionate Marketing Assistant or Marketing Associate. This position reports to the Associate Director of Marketing. In addition to providing administrative support, the Marketing Assistant/Associate will manage and lead marketing campaigns for their own list of titles. This role offers excellent training and skill-building opportunities for a future in title marketing—with the chance to develop, lead, and execute book campaigns using data-driven and creative marketing tactics.  

Candidates applying at the assistant level should ideally have experience in the publishing industry by way of internships, book blogging, bookselling, admin work, etc. Candidates applying at the associate level will ideally have a minimum of 1 year of experience as an assistant in the publishing industry.  

Ballantine is renowned by readers as the go-to publisher for commercial fiction across contemporary fiction, mystery/thriller, historical fiction, romance, as well as thought-provoking and narrative nonfiction. We are proud to publish a wide-ranging list of bestselling authors, including Taylor Jenkins Reid, Isabel Allende, Jodi Picoult, Charmaine Wilkerson, Nita Prose, Sarah MacLean, and Andy Weir—as well as newly established novels like Blue Sisters by Coco Mellors.   

Specific responsibilities include: 

• Supports the Associate Director of Marketing in developing wide scale, consumer-focused marketing campaigns.  

• Assists in the planning and strategy of book/author campaigns, including social media and influencer marketing, consumer engagement on Goodreads and NetGalley, and sales materials. 

• Performs administrative responsibilities such as coordinating and scheduling meetings, influencer and bookseller mailings, fulfilling sweepstakes and bookseller/librarian requests, generating copy for marketing assets, updating campaign plans, and other related tasks. 

• Manages and executes marketing campaigns for select titles, with support from the Associate Director of Marketing (this will not happen immediately at the Assistant level).

Please apply if you meet the following qualifications: 

• Strong organization and time management skills 

• Excellent attention to detail 

• Strong verbal and written communication skills 

• Ability to work independently and collaboratively within a team and manage multiple projects simultaneously 

• Familiarity with Canva, TikTok, Instagram, and Substack a plus  

• Ability to adapt to a fast-paced, hybrid work environment 

• A passion for: reading, initiative, innovation, collaboration, and curiosity   

• Internship, bookselling, or other publishing related experience for Assistant applicants; Minimum 1 year of assistant experience in publishing or a related field for Associate applicants  

The salary for the Marketing Assistant is $51,000. The salary for the Marketing Associate is $56,000. All positions are currently eligible for an annual profit award or bonus, subject to company results.   

This is a hybrid position with in-office responsibilities. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.