Manager, Platforms and Services

Title: Manager, Platforms & Services, L'Oréal ParisLocation: 10 Hudson Yards

Reports To: AVP, Platform & Services, L'Oréal Paris

Job Description:

Mission:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Job Summary:

This role is crucial for implementing and optimizing the digital content strategy for L'Oréal Paris, with a specific focus on site content optimization/creation, SEO, YouTube organic content creation and optimization, and the emerging field of GEO (AI search). The Manager, SEO & Content will work closely with their manager, marketing stakeholders, global partners and agency partners to execute content initiatives, monitor performance, and contribute to improving site KPIs, including visibility in AI-driven search environments and organic video engagement.

This position requires strong creative skills, an understanding of the beauty category, cross-group collaboration, excellent communication skills, digital project management acumen, and a process-oriented approach to handling multiple tasks and deliverables. The successful candidate must be adaptable to a fast-paced environment and comfortable working with internal and external partners, and a global team.

The successful candidate will have a proven ability to execute digital projects effectively. Responsibilities include:

• Assist in the day-to-day management of editorial agencies and support the overall content strategy for the brand blog.
• Support the strategy, creation, and optimization of organic YouTube video content, ensuring alignment with brand messaging and SEO best practices for video.
• Support the definition and execution of SEO strategy and roadmap, staying informed about industry trends, including developments in GEO and AI search algorithms.
• Implement ongoing updates and maintenance of SEO and site articles to improve organic traffic levels and visibility in AI search results.
• Manage optimization tasks (A/B Testing) for brand.com content, including PDPs, CLPs, Homepage, and custom landing pages, ensuring content is discoverable by traditional and AI-powered search engines.
• Prepare and analyze digital KPIs, providing initial insights and data to support next steps and informing strategy for AI search optimization and YouTube organic growth.
• Collaborate with global/agency counterparts to implement best practices for digital content, SEO, YouTube content, and AI search engine guidelines.
• Monitor and report on the performance of content in GEO and AI search results, and YouTube organic performance, identifying areas for improvement.

Job Requirements:

• Candidate must have experience in digital project management (including small to medium-scale projects).
• Must have hands on keys SEO experience (SEMRush preferred). A strong understanding of SEO, keyword research, and SEO tools and platforms (i.e., Brightedge), with an eagerness to learn about GEO and AI search optimization.
• Familiarity with YouTube's platform, content best practices, and video SEO.
• Experience in creative or content development, working with either agency or designer and copywriter to produce content, including video content for platforms like YouTube.
• Good presentation skills and an aptitude for synthesizing complex material into clear, meaningful, and actionable insights for stakeholders.
• Strong teamwork skills.
• A collaborative individual, able to work effectively in a fast-paced, demanding environment.
• Analytical skills are important (Google Analytics, Google Optimize, YouTube Analytics).
• Ability to work closely with a diverse group of individuals of various functional disciplines.
• Experience in a dynamic, high-growth environment.
• Possess excellent creative, organizational, verbal, and written communication skills.

Education/Experience:

• BA / BS in Marketing, Communications, Business Management.
• Minimum 2-4 years in digital marketing or in a digital agency role (beauty experience a plus, but not required).
• Demonstrated experience in implementing digital strategies and tactics. Proven expertise in key digital disciplines/platforms including brand website content management, SEO, YouTube content management, user-generated content, and basic analytics.
• Background/interest in cosmetics/beauty fields preferred.

Additional Benefits Information As Follows:

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs