Manager, Digital Communications

Title: Manager, Digital Communications

Location: New York

Job Description:

Position Information

Hiring Manager:

Head of Corporate Communications

Department:

Corporate Communications

Department Overview

Corporate Communications is an ambitious Department within Golub Capital. The team’s goal is to be indispensable and trusted advisors to the Firm at key moments and milestones. The team strives to be collaborative and creative storytellers, committed to crafting compelling messages that positively influence stakeholder perceptions about the Firm and its goals. They also act as the Firm’s early warning system’ by anticipating reputation threats and managing reputational issues decisively and efficiently.

 

Corporate Communications achieves its goals through the development of integrated communications plans that support business objectives. The team also collaborates closely with Firm leadership, Direct Lending, the Investor Partners Group, and Human Resources to develop messaging and positioning that resonates with varied stakeholders in a structured, process-oriented and collaborative way.  Key stakeholder groups include private equity sponsors, investors, lenders and employees.

 

Position Responsibilities

Reporting to the Head of Corporate Communications the Digital Communications Manager will lead the Firm’s promotional efforts.

Responsibilities include, but are not limited to:

• Creating and managing thoughtful social media campaigns for Corporate and Executive social media channels as well as growing and monitoring the health of these channels, increasing followers and engagement
• Collaboration with the Marketing Team, including:

• Developing compelling content for Corporate, Executive and sales enablement social channels and advertising campaigns including copywriting
• Together with the Creative Services Team, refining visual formats and drive integration of photo and video across LinkedIn, Oktopost and other relevant platforms
• Overseeing Firm level digital advertising campaigns by collaborating with internal stakeholders to identify goals and objectives, audiences and budget, create compelling messaging visuals, plan appropriate campaigns and platforms and work with external vendors for placement, optimization and performance analysis
• Partnering with Channel and Content Marketing Teams to enhance integrated marketing programs through development and implementation of both sales enablement campaigns via Oktopost and paid amplification strategies

• Developing social media content guidelines, social media policies and consistent and timely editorial calendars
• Driving brand awareness through oversight of our industry awards program as well as proactively looking for additional awards opportunities that will further enhance the brand
• Working with internal stakeholders to develop KPIs aligned with business goals, assessing program metrics and recommending pivots to approach that optimize engagement
• Managing all necessary approvals from the Legal & Compliance teams
• Reviewing and analyzing industry trends and best practices for optimizing advertising and social media content and platforms to enhance the Firm’s brand

 

Candidate Requirements

Qualifications & Experience:

• Bachelor’s degree required
• 5+ years of digital communications or digital marketing experience, specializing in social media, digital strategy, content strategy, paid media and online community management
• Working knowledge of capital markets and the financial services industry is preferred
• Experience partnering with Legal and Compliance Departments to adhere to social media policies in a highly regulated industry
• Experience developing and managing organic and paid social media campaigns on LinkedIn and other social media platforms that abide by regulatory and compliance requirements
• Experience building, strategizing and optimizing executive leadership across social media
• Proficiency using social media management software and social analytics platforms including Oktopost
• Basic design proficiency in platforms such as Adobe Creative Suite (e.g., Photoshop, InDesign and Illustrator) 
• Proficiency in MS Office (Word, Excel, PowerPoint)
• Exceptional written and oral communication skills, including experience writing internal and external digital communications
• Outstanding time management and presentation skills with the ability to manage multiple projects simultaneously under tight deadlines
• Extensive experience with social media content development for both corporate and executive profiles as well as long-form content (e.g., blogs and website articles)
• A strong ability to collaborate seamlessly across multiple business units
• Enthusiastic about working in office and creating Gold Standard hybrid work culture

 

Critical Competencies for Success:

 

Our Gold Standards define key behaviors and competencies across 4 dimensions: 

Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership:  Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results:  Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Personal Effectiveness:  Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.
• Thinking Critically:  Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

 

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role. 

• Communication Strategy: Develops integrated communication campaigns targeted at varied stakeholders through an action oriented, goal focused approach. Evaluates impact based on business outcomes and applies learnings.
• Storytelling: Combines a strong understanding of stakeholders with exceptional writing skills to differentiate the Firm’s narrative and reiterate, reinforce and grow its leadership credentials.
• Project Management: Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.
• Analytics: Identifies relevant Key Performance Indicators (KPIs) and interprets data to demonstrate effectiveness against business goals and inform strategy and business decisions.

 

Critical Competencies for Success

Our Gold StandardsModel defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership:  Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results:  Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Personal Effectiveness:  Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.
• Thinking Critically:  Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

Compensation and Benefits

For New York Only: It is expected that the base salary range for this position will be $125,000 to $150,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an ‘at-will position’ and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

 

Golub Capital is an Equal Opportunity Employer.

 

Due to the highly regulated nature of Golub Capital’s business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.