Head of Performance and Growth Marketing

Title: Head of Performance & Growth Marketing

Location: United States

Department: Corporate – Innovation Engineering

Job Description:

About Us

Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If building the marketing function from 0 to 1 is your thing, you’re in the right place!

Overview

We're hiring a Head of Performance & Growth Marketing to take the lead across acquisition, funnel optimization, and growth experiments.

This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.

You Will Own

• 1. Performance & Growth Marketing
• Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
• Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
• Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
• Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers
• 2. Landing Pages & Conversion Rate Optimization (CRO)
• Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
• Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
• Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
• Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
• 3. Creatives & Copywriting
• Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
• Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
• Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
• Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
• 4. Lifecycle, Email & CRM Automation
• Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
• Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
• Design personalized drip campaigns based on behavior, usage, and funnel stage
• Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
• 5. Strategic Initiatives
• Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
• Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
• Support hiring, documentation, and team processes as we grow

What Great Looks Like

• • You’ve taken a B2B SaaS from $0 to $1–5M ARR
  • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
  • You move from idea to launch in days, not weeks

Preferred Skills & Experience

• 5+ years in digital marketing with a strong focus on B2B performance marketing
• Deep understanding of marketing fundamentals, analytics, and experimentation
• Demonstrated ability to leverage AI tools to speed up execution
• Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
• Experience optimizing funnels and landing pages using CRO best practices
• Experience with email marketing platforms, influencer or affiliate campaigns
• Proven track record in SEO strategy, content production, and performance measurement
• Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
• Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
• Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

Compensation

• • The annual salary range for this role is USD 130,000 - USD 180,000 with performance-based bonus at the discretion of management.

What You Get

• • Competitive salary
  • Performance‑based bonuses
  • Software for Upskilling & Productivity
  • Remote-first culture
  • Work from anywhere
  • Paid Time Off
  • Health Insurance
  • High autonomy, low bureaucracy
  • Fast-track to leadership for high performers
  • Direct access to founding team
  • High visibility, autonomy and ownership

Hiring Process

• • Intro call with Recruiter
  • Practical challenge to assess your work quality and work ethic
  • Final call with founders
  • Offer