Global Senior Brand Manager

Title: Global Senior Brand Manager, Skincare

Location: London England GB

Workplace: Hybrid remote

Job Description:

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

 

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

 

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

 

About the role

The Global Product Marketing team is dedicated to driving limitless success in the skincare market by shaping the innovation strategy and delivering essential market, consumer, and portfolio insights to Charlotte and the business. With a consumer-focused approach, we partner with the NPD team to co-create tomorrow's viral sensations, turning Charlotte's creative product vision into clear, consumer-centric messages and stories. As the custodians of the message, we work closely with the global marketing campaigns team to ensure consistency across all touchpoints.

 

An instrumental member of the Global Product Team, the Senior Global Brand Marketing Manager will work across all skincare projects. They will be fuelling the creation of ground-breaking new global product innovation for the brand and beyond. Driving a key category for the business, this position that will have a direct impact on the company’s market share, brand awareness, and ultimate ambition of category leadership.

 

Reporting into the Global Head of Product Marketing, Skincare, the role will work closely with Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams.

 

The role requires an experienced, driven, highly competent, tenacious and consumer centric product marketeer who has a deep understanding and passion for the luxury beauty industry, has their finger-on-the-pulse when it comes to future trends, insights and need gaps, and is able to infuse this deep-rooted insight into the campaigns.

 

As Global Senior Brand Manager you will

• The expert on Skincare market data, insights & trends: Identify gaps and opportunities and influence innovation and calendar strategies, through insatiable curiosity for data & insights (Portfolio, Market, Competitor, Artistry teams, Customer, Trends, Regional teams), driving Category, Franchise and Brand growth. The Senior Global Product Marketing Manager, Skincare is the source of knowledge for all things Skincare.


• Optimise our Skincare portfolio navigation: Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution.


• Product Concepts & Innovation: Working closely with the NPD Team and harnessing data & insights, conceptualise award-winning, viral sensation skincare innovations through formula, pack, design, and shades that bring to life Charlotte’s vision.


• Core Portfolio: Fuel the category’s launch and love + core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged.


• Drive a consumer-centric and competitive messaging strategy: Develop USPs, claims, and messaging hierarchy for our Skincare products & franchises to inspire and maximize the impact of our campaigns.


• Consumer Facing Copy: Support the Copy team to create Pack copy, Names, PDP, permanent VM copy.


• Product Planning: Collaborate with the Portfolio and NPD teams to recommend pricing strategy, sizing, sampling, discontinuations, and product lifecycle.


• Toolkits & Presentations: Craft best-in class product marketing toolkits to inspire Charlotte, the business, inform regional forecasting, and handover product bibles to the Marketing campaigns Engagement Team to execute ground-breaking campaigns that flawlessly cascade insights and product big idea into assets and communication channels.


• Develop Strong Stakeholder Relationships: Establish and build excellent relationships with cross-functional groups, supporting effective Global and Local teams’ interactions for Exceptional, Easy, Efficient ways of working.


 

Who you will work with

• You will sit in the Global Product Team (part of Product function) with a dotted line to the Global Brand Marketing Team.


• Reports into Global Head of Product Marketing, Skincare.


 

About you

• Experience in Beauty required (ideally Skincare)


• Extensive and proven experience in Global Marketing (5+ years), including product strategy, concepting, and ideally product development.


• Experience within a founder led business or a top beauty brand is a plus.


• Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic, and data excellence (Excel and PowerPoint superstar)


• Excellent verbal and written communication skills


• Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media (tik tok savvy), influencers etc.


• Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and influence decision making. 


• Entrepreneurial mindset: resilient, tenacious, confident self-starter and innovative problem solver who can flourish in a fast-paced environment and adjust work course according to business needs and priorities. 


• Impeccable organisational skills and desire to participate in building efficient processes and workstreams supporting business fast growth.


• Team player and builder: ability to build strong, trustworthy, working relationships.


• Results orientated with an impeccable work ethic.


• Initiative-taking and ambitious with a positive “can-do” attitude. 


 

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

 

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves


• We’re a hybrid model with flexibility, allowing you to work how best suits you


• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday


• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey


• Financial security and planning with our pension and life assurance for all


• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues


• Bring your furry friend to work with you on our allocated dog friendly days and spaces


• And not to forget our generous product discount and gifting!


 

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.