Executive Social Media and LinkedIn Specialist

Title: Executive Social Media & LinkedIn Specialist

Location: St. Louis MO US

Type: Full-time

Workplace: Fully remote

Job Description:

We are seeking a highly skilled Executive Social Media & LinkedIn Specialist to manage and grow the personal social media presence of the CEO of Rankings.io and the author of The Dreyer Sheet, a fast-growing industry newsletter for personal injury law firms.

LinkedIn will remain the primary platform—but this role will also oversee executive content distribution across emerging channels such as Instagram, Facebook, and TikTok, as well as support growth for in-person and virtual thought leadership.

This role is ideal for someone who knows how to transform an executive into a top-tier thought leader through strategic content, brand positioning, platform-specific storytelling, and high-performance growth tactics. You will amplify the CEO’s voice, repurpose newsletter content, and grow influence across multiple digital and real-world touchpoints.

 

Responsibilities

LinkedIn Strategy & Thought Leadership (Primary Responsibility)

• Build and execute a LinkedIn-first content strategy aligned with the CEO’s personal brand and The Dreyer Sheet.


• Turn newsletter insights, articles, recordings, videos, and interviews into high-performing LinkedIn posts.


• Develop hooks, frameworks, carousels, and series that drive reach and engagement.


• Maintain a consistent editorial calendar tied to Rankings.io SEO thought leadership and newsletter themes.

 

Additional Platform Management (Instagram, Facebook, TikTok)

• Repurpose LinkedIn and newsletter content into optimized posts for Instagram, Facebook, and TikTok.


• Create short-form video clips, reels, or social snippets from CEO interviews, speaking events, or recordings.


• Identify platform-specific growth opportunities and trends.


• Manage cross-channel consistency while tailoring messaging to each platform’s best practices.

On-Site Content & Event Support

• Attend select CEO speaking engagements, industry events, or conferences (occasional travel required).


• Capture real-time content such as behind-the-scenes clips, Q&A moments, photos, and social-ready video.


• Coordinate with event organizers to maximize visibility on social platforms.


• Ensure the CEO’s thought leadership extends from the stage to the social feed with speed and polish

 

Growth & Optimization

• Own follower and engagement growth across LinkedIn and secondary channels.


• Implement growth loops such as comment strategy, collaboration posts, creator tools, and optimized cadences.


• Optimize the CEO’s profiles for visibility, authority, and conversions to The Dreyer Sheet.


• Continuously test new formats, hooks, platform features, and distribution strategies.

 

Engagement & Community Management

• Proactively engage on behalf of the CEO: comments, DMs, industry conversations, creator collaborations.


• Identify opportunities with attorneys, legal influencers, marketers, and top industry voices.


• Monitor trends across SEO, legal marketing, AI, and personal injury law to keep the CEO top-of-feed.

 

Newsletter Integration

• Promote The Dreyer Sheet via LinkedIn and other platforms using teaser posts, clips, carousels, and threads.


• Track which newsletter topics and formats drive the highest engagement.


• Coordinate content releases around newsletter drops, subscriber pushes, and special editions.

 

Analytics & Reporting

• Track weekly and monthly KPIs: followers, impressions, engagement, subscriber conversions, cross-platform growth.


• Present clear recommendations for improving reach, content style, and channel strategy.


• A/B test topics, hooks, visuals, formats, and posting frequency

 

Voice, Brand & Messaging Alignment

• Master the CEO’s voice—direct, actionable, data-backed.


• Maintain alignment with Rankings.io’s positioning as the SEO agency of record for personal injury law firms.


• Ensure consistency across LinkedIn, Instagram, Facebook, TikTok, and The Dreyer Sheet.

 

Requirements

 

• 3–5+ years in LinkedIn strategy, executive ghostwriting, social media management, or personal branding.


• Proven experience growing social accounts (especially LinkedIn); must provide metrics or examples.


• Exceptional short-form writing ability and skill in mimicking an executive’s voice.


• Experience with multi-platform social content creation (Instagram Reels, TikTok clips, Facebook posts).


• Strong understanding of LinkedIn’s algorithm, analytics, and emerging creator features.


• Ability to extract content from long-form sources (newsletters, podcasts, video interviews).


• Comfortable traveling occasionally for live content capture at speaking engagements.


• Highly self-directed with the ability to work independently and manage multiple content streams.


• Experience in legal marketing, professional services, or B2B thought leadership is a plus.


• Bonus: Newsletter growth experience or editorial strategy background.

Who you are

• A strategist who loves turning executives into top-of-feed creators.


• A strong writer who thrives on storytelling, signal-spotting, and repurposing content.


• Growth-minded, data-informed, and relentlessly experimental.


• Comfortable operating with high ownership, visibility, and creative autonomy.


• A digital native who excels at adapting one message across multiple platforms

 

Benefits

 

• Starting Salary of $70k, Pay commensurate with experience & proven metrics


• Fully remote


• Unlimited PTO


• 100% employer funded health insurance


• $100 monthly wellness reimbursement program