Executive Director of Marketing

Executive Director of Marketing

Location: Ann Arbor United States

Job Description:

Executive Director of Marketing

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Please see Special Instructions for more details. Please complete all sections of the application and submit required documents.Our college strives to make a positive difference in people's lives through accessible and excellent educational programs and services.Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment.Washtenaw Community College is an Equal Opportunity Employer.

Posting Details

Posting Details (Default Section)

Posting Number: 0603811

Position Title: Executive Director of Marketing

Position is: Regular full-time

Position Type: Staff Position (Full Time/Part Time)

Department/Ofc.: Public Affairs & Marketing

Position Description:

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Position Summary:The Executive Director of Marketing leads the execution of integrated, data-driven marketing strategies that support the College's goals for enrollment growth, revenue generation, and community impact. Working closely with the College's marketing agency, the Director oversees digital and traditional campaigns, website strategy, advertising, and the production of targeted marketing materials. This position manages and inspires a high-performing marketing team, ensures efficient processes, and maintains best-practice standards, in addition to managing budgets, vendors, and web operations. This is an in-person position. After one month of employment, the role is eligible for one remote workday per week, typically on Mondays.Essential Job Duties and Responsibilities:• In collaboration with the College's third-party marketing agency (OHO), direct integrated marketing plans and drive marketing strategies to meet college goals of increasing enrollment and revenue across all college divisions and functional areas and position the college as a market leader in the communities it serves.• Employ a range of cost-effective, targeted, measurable and appropriately integrated marketing programs and tools to achieve institutional goals. These may include web and digital media, direct mail, advertising, database management, events, displays brochures, flyers and other relevant material.• Edit materials in accordance with specific customer or market requirements.• Measure and evaluate marketing efforts and prioritize investments, providing reports and recommendations to the Chief Marketing and Communications Officer.• Direct the planning and development of College advertising, including content, design, editing, distribution and evaluation.• Direct, lead and inspire an exceptional marketing team by setting high standards and demanding superior customer service. Lead marketing processes ensuring efficiency and effectiveness.• Manage daily activities with marketing agencies and vendors.• Plan and administer the college marketing budget.• Direct the management and maintenance of the College website, ensuring content accuracy, user experience, accessibility compliance, and alignment with branding and engagement goals. Provide direction and supervision to web staff.• Remain current on industry trends related to marketing, search engine optimization and management, advertising, email, text, banners, landing pages, linking strategies, tracking tools, social media, geo-fencing, and other emerging approaches.• Develop documented processes and procedures, as well as best practice institutional marketing standards.• Contribute to the development and implementation of the college's strategic planning goals, mission and vision/values.• Keep the Chief Marketing and Communications Officer apprised of all communications and strategies efficiently and effectively, on an ongoing basis.• Regular attendance on campus is required for this position.• Other duties as assigned.DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the college reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Minimum Qualifications: Minimum Required Knowledge, Skills and Abilities: Bachelor's degree in Business, Communications, Marketing or Advertising. Master's degree preferred. Equivalent of ten (10) years' of progressively responsible marketing work experience. Equivalent of five (5) years' successful management experience, including leading and supporting a results driven team (in a related field is preferred). A professional who demonstrates exceptional vision, creativity and skill in the area of marketing. Broad based experience in all facets of marketing and web including strategic planning and market research; program/product planning; promotions; customer relations; creative development, marketing communications and social media and digital communications. Proven management experience with the ability to plan, design and lead others in the development of marketing initiatives. Project management experience, with the ability to manage multiple projects and programs on time and within budget. Demonstrates initiative in researching, learning and incorporating new or improved marketing methods and techniques. Ability to work collaboratively with college leadership including those in the instructional, student services and college advancement areas. Strong interpersonal skills and leadership abilities. Exceptional verbal, written and presentation skills.

Special Instructions to Applicants: Please complete all sections of the application and submit required documents. Our college strives to make a positive difference in people's lives through accessible and excellent educational programs and services. Washtenaw Community College seeks to recruit and retain a productive workforce as a reflection of our commitment to serve our community and to build on the success of our students, faculty & staff. Washtenaw Community College is committed to creating a welcoming environment. Washtenaw Community College is an Equal Opportunity Employer.

Salary/Hourly Rate: $100,000