Engagement Strategist

Title: Engagement Strategist

Location: Remote

Department: Marketing

Salary: USD 110000 - 138000 Annually

Job Description:

PURPOSE:

The Engagement Strategist is responsible for designing and executing optimizing participant engagement strategies that drive measurable outcomes. This role blends strategy, analytics, creativity, and operational excellence. The Engagement Strategist will lead multi-channel marketing campaigns, advance a test-and-learn culture, and collaborate across teams to improve engagement and deliver meaningful participant experiences. They connect ideas to outcomes and uncover insights into action .

ESSENTIAL FUNCTIONS:

·          Develop and execute data-informed engagement strategies, roadmaps, and multi-channel marketing journeys.

·          Build, launch, and optimize complex multi-channel journeys within the marketing automation platform.

·          Lead testing strategies, including hypothesis creation, setup, measurement, next steps and readouts.

·          Report on engagement performance and translate insights into clear recommendations and next steps.

·          Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program.

·          Partner cross-functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives.

·          Identify engagement trends, gaps, and opportunities using participant behavior and performance data.

·          Deliver high quality work, business metrics on the performance of engagement initiatives.

 

KNOWLEDGE, SKILLS, AND ABILITIES:

 

·          Experience with growth marketing, digital marketing strategy and/or engagement; ear for the voice of the consumer

·          Excellent project management skills and ability to manage the priorities of multiple stakeholders.

·          Demonstrates high attention to detail, strong critical thinking, and an ownership mindset to proactively solve problems

·          Comfortable building and managing complex communications journeys; marketing automation expertise; Iterable experience is a plus.

·          Experience using data to make decisions and /build business cases for investment.

·          Strong ability to convey concepts creatively, logically, and concisely.

·          Experience with copywriting/creative is a plus.

·          Understanding the health, wellness, behavior change, or health technology preferred.

QUALIFICATIONS:

Education: BA/BS required.  Degree in Marketing, Communications or English preferred.

Experience: 5+ years of experience in consumer marketing with demonstrated track record in  growth marketing and examples of past results.