Email Marketing Specialist

Email Marketing Specialist

Sales & Marketing · London

Email Marketer at BigHand driving MQLs, SALs, and pipeline growth with high-impact email campaigns.

About BigHand 

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

The Email Marketer at BigHand reports into the Field Marketing Lead and is responsible for creating, executing, and optimising email campaigns that drive pipeline contribution and support demand generation goals.

This role requires a high level of accountability for email-driven MQL and SAL generation, with a strong focus on always-on nurture programs and ad hoc campaigns. The Email Marketer will own reporting on pipeline impact, ensuring transparency and continuous improvement through data-driven insights and innovation.

What you’ll do

Email Campaign Development and Execution

• Create and manage always-on nurture email programs designed to engage leads and move them through the funnel.

• Develop ad hoc email campaigns for demand generation initiatives, ensuring alignment with broader marketing strategies.

• Optimise email performance through A/B testing, segmentation, and continuous refinement of messaging and design.

Webinar Support

• Plan and deliver webinars, from topic development and promotion through to live hosting.

• Partner with Product Marketing, Sales, and subject-matter experts to align webinar content to campaigns and target audiences.

• Support webinar promotion and logistics to drive strong registration and attendance.

• Execute post-webinar follow-ups, including on-demand access, nurture journeys, and sales hand-off where appropriate.

• Track and report on webinar performance, including engagement, MQLs, and pipeline contribution, using insights to continuously improve results.

Pipeline Contribution and Reporting

• Own accountability for email-driven pipeline contribution, including MQLs, SALs, and downstream impact.

• Partner with Marketing Operations to track, analyse, and report on email performance metrics, including engagement rates, conversions, and ROI.

• Provide transparent updates to leadership on the impact of email campaigns and areas for optimisation.

Alignment with Broader Marketing Goals

• Collaborate with the Field Marketing Lead and Events Marketer to align email strategies with campaign and event goals.

• Integrate email marketing efforts with sales priorities and demand generation targets to ensure consistency and impact.

Always-On Nurture Programs

• Own and continuously improve BigHand’s always-on nurture programs, ensuring leads are effectively engaged throughout the customer journey.

• Use behavioral and demographic data to personalise nurture streams, enhancing relevance and engagement.

Innovation and Continuous Improvement

• Experiment with new tools, technologies, and strategies to improve email performance and effectiveness. 

• Stay up-to-date with email marketing best practices, trends, and compliance regulations to maintain high deliverability and engagement rates.

Data Management and Targeting

• Collaborate with Marketing Operations to ensure accurate segmentation and targeting for all email campaigns.

• Proactively identify opportunities to improve data quality and expand audience reach through email efforts.

Key Deliverables

• Always-on nurture programs that drive consistent MQL and SAL contributions.

• Ad hoc email campaigns that support demand generation initiatives and align with sales and marketing goals.

• Transparent and actionable reporting on email performance and pipeline contribution.

• Continuous improvements in email engagement, deliverability, and ROI. 

What we are looking for

• Email Creation: Skilled in building and editing emails using Pardot’s builder, applying personalisation and responsive design best practices. knowledge of Stripo is a plus.

• Pardot List Management: Ability to create and manage static/dynamic lists, import prospects, and maintain data hygiene.

• Workflow Understanding: Familiarity with navigating and editing Engagement Studio workflows, automation rules, and completion actions to support nurture programs.

• Testing & Reporting: Experience with A/B testing, validating content, and analysing email performance metrics to optimise campaigns.

• AI Tools: Familiarity with AI-powered tools for content generation, subject line optimisation, design, insights and analysis.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year

• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)

• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health

• Opportunities to give back with company volunteer events and individual volunteer days

• Career growth opportunities and study leave allowance

• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support

• Financial benefits including pension scheme, life assurance, and salary sacrificing

• Cycle to Work Scheme and Tech Scheme

• Growing business with a global presence, flexible working, modern offices, and remote work options

Department Sales & Marketing

Role Field Marketing

Locations London

Employment type Full-time

Remote Status Hybrid On-site