eCommerce Coordinator

Title: eCommerce Coordinator , Curlsmith

Location: Boston United States

Full time

Job Description:

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: eCommerce Coordinator , Curlsmith

Department: Marketing for Curlsmith

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The eCommerce Coordinator plays an integral role in supporting and elevating Curlsmith's direct-to-consumer (DTC) shopping and educational experience. This role drives the smooth execution of product launches, site merchandising, promotional campaigns, and performance reporting, while also providing light support for digital channels (paid search, paid social, SEO) in partnership with the Senior eCommerce Manager.

This position is ideal for someone highly organized, detail-oriented, and passionate about delivering best-in-class online experiences. You will focus heavily on website content management and SEO, while collaborating closely with cross-functional partners across Product Development, Brand Marketing, Digital Marketing, Creative, Social Media, PR, and the EMEA Ecommerce team.

Site Merchandising & Content

• Maintain and update product listings, images, descriptions, and pricing across the website.

• Coordinate campaign and promotional updates, and new product launches, ensuring accurate and timely execution.

• Work with the Senior eCommerce Manager and broader team to deliver right-sized content, copy, and video assets that captivate and engage the audience.

Product Merchandising

• Optimize Product Listing Pages (PLPs), Product Detail Pages (PDPs), search results, landing page carousels, and cross‑selling strategies.

• Enhance product discoverability and appeal through strategic merchandising to maximize sales and customer satisfaction.

Page Optimization

• Execute page optimization plans based on reporting insights and A/B testing.

• Partner with Ecommerce and Marketing teams to fine-tune website pages for optimal user experience and performance.

• Optimize not only catalogue pages but also landing pages, educational content, blogs, and articles that drive engagement and sales.

Inventory & Product Management

• Monitor stock levels and coordinate with operations and warehouse teams to prevent out-of-stock issues.

• Manage product setup for new launches, including SKU creation and tagging.

CRM Support

• Work closely with the Retention Manager and creative teams to coordinate content and build weekly emails.

• Optimize landing pages tied to CRM campaigns, ensuring a cohesive and engaging customer journey across all touchpoints.

Digital Channel Support

• Assist the Senior eCommerce Manager in managing the paid media agency, ensuring smooth communication and execution of lower-funnel campaigns.

• Align paid media campaigns with site promotions and product launches for consistency across channels.

• Monitor KPIs (CTR, ROAS, conversion rates) and identify optimization opportunities to improve campaign effectiveness.

• Support the launch of the new affiliate program and coordinate with the affiliate agency to align campaigns with brand objectives and promotional calendars.

Content Management

• Manage and update website content to keep it fresh, relevant, and aligned with brand identity.

• Support social teams through content briefs, overseeing content creation, and managing collateral to maintain consistent brand voice.

• Own organization and maintenance of web content in Shopify.

• Create and optimize SEO-driven blog content.

Trade & Promotions Management

• Partner with the Senior eCommerce Manager to plan, coordinate, and execute site-wide promotional strategies.

• Ensure promotions are implemented on time and aligned with commercial objectives.

Analytics & Reporting

• Track and report key eCommerce metrics such as conversion rate, AOV, sales performance, traffic, onsite engagement, and bounce rate.

• Provide insights to optimize site performance and improve user experience.

Site Localization

• Collaborate closely with the EMEA team to ensure global consistency across key campaigns and assets.

Skills needed to be successful in this role:

• Experience working with eCommerce and digital platforms (Shopify, GA4, PowerBI, merchandising and promotions tools).

• Strong written communication and copywriting skills.

• Excellent organizational skills with the ability to prioritize and manage multiple projects in a fast-paced environment.

• Self‑motivated, proactive, and confident in making decisions within defined parameters.

• Strong digital collaboration skills; comfortable using tools like Teams, Trello, or Asana.

• Adaptable, flexible, and responsive to change with a positive, "can-do" attitude.

• Strong presentation, oral, and written communication abilities.

• Passion for the beauty and haircare industry.

• Ability to maintain strict confidentiality and work effectively with cross-functional teams.

Minimum Qualifications:

• Bachelor's degree

• 2+ years of experience in ecommerce/digital marketing

• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• Knowledge of digital marketing and proven interest in the technology landscape

In Massachusetts, the standard base pay range for this role is $26.89 - $33.61 hourly. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.