Director, Experience Planning

Title: Director, Experience Planning

Location: New York United States

Job Description:

 

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

 

 

Reporting to a Senior Director, the Director is someone who embodies the Hearts & Science culture – someone who is driven, curious, solution-oriented, and willing to hit ‘refresh’ on antiquated planning structures.

The Director, Experience Planning will have exposure to every aspect of the client's businesses – from marketing, to revenue, to retail partnerships. The following list of responsibilities and duties is not an all-inclusive list and may vary based on account assignment.

Responsibilities

• Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
• Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
• Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
• Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
• Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Hearts’ media strategy
• Forming a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriter’s pair-up in creative agencies)
• Maintain high level of service to all clients
• Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success
• Represent and promote the interests of Hearts & Science internally and externally
• Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed
• Effectively motivate, lead, and train the team to maximize shared objectives
• Ability to effectively resolve conflict, both internally among functions and externally with advertising agency partners and media partners
• Exhibit sound business judgment to navigate through everyday client and team challenges and commands respect (and authority when needed)

Qualifications

• 8+ years of experience in traditional and digital media planning
• High level of competency in account management and client service
• Proven analytical skills with experience developing data-driven insights
• Experience in applying learnings to drive optimizations in support of client goals
• Strong knowledge of and skill using syndicated interactive research applications and ad serving
• Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine
• Professional presence and strong communication skills
• A thorough understanding of marketing communication channels, especially across digital

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$140,000 - $160,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.