Director, Ads and Brands Communications

Title: Director, Ads and Brands Communications

Location: San Mateo United States

Job Description:

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators.

At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Director, Ads and Brands Communications

Roblox seeks a highly motivated and strategic Director, Ads & Brands Communications to join our team. This role will position Roblox as a must-have marketing channel for brands targeting Gen Z and Gen Alpha. The ideal candidate will be a skilled communicator, possess excellent judgment, understand the evolving advertising and media landscape, and thrive in a fast-paced environment. You will work closely with Ads & Brands leadership and cross-functional teams to craft compelling narratives around our unique advertising products, emphasizing our scale and programmatic tools.

The role is based in our San Mateo, CA office from Tuesday-Thursday (remote Monday and Friday)

You Will:

• Develop and implement a robust communications strategy to position Roblox as a must-have advertising platform for brands targeting Gen Z and Gen Alpha.
• Proactively identify and cultivate relationships with key media, industry analysts, and influencers in the advertising, marketing, and technology sectors.
• Lead proactive and reactive communications efforts around brand safety and other sensitive issues.
• Partner closely with the Ads & Brands leadership team to translate business objectives into impactful communications strategies and compelling stories.
• Develop thought leadership platforms and content (e.g., white papers, presentations, speaking opportunities at major conferences) that reinforce Roblox's leadership in the immersive advertising space.
• Showcase partner success stories at scale, demonstrating the measurable impact of programmatic tools and immersive media formats.
• Collaborate cross-functionally with legal, public policy, product, and other communications teams to ensure consistent messaging and alignment.
• Manage external PR agencies and vendors as needed to support communications initiatives.

You Have:

• 15+ years of experience in communications, with a significant focus on B2B marketing and/or advertising technology.
• Demonstrated experience in developing and executing strategic communications plans that drive business outcomes.
• Proven ability to translate complex technical concepts into clear, concise, and compelling narratives for diverse audiences.
• Exceptional written and verbal communication skills, with a strong ability to craft impactful press releases, talking points, presentations, and thought leadership content.
• Experience in crisis communications and issues management, particularly in a fast-paced, high-growth environment.
• Strong media relations skills with a track record of successfully securing high-impact coverage.
• Deep understanding of the digital advertising ecosystem, including programmatic advertising, privacy/regulation, media buying, and measurement.
• Ability to thrive in a dynamic, rapidly evolving environment, managing multiple priorities and projects simultaneously.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$259,390-$300,270 USD

Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.