Digital Advertising and Content Designer

Part-time Digital Advertising & Content Designer

Remote

Contract

Description

As a Part-time Digital Advertising & Content Designer, you will create compelling static, video, and GIF ads for paid media campaigns. You will also design UGC-style content that blends seamlessly with native platform aesthetics, focusing on direct-response outcomes. Collaborating with the Paid Media Manager, you will ensure every piece of creative is aligned with campaign goals, resonates with target audiences, and drives performance (primarily on-site purchases).

Your Responsibilities

• Design high-quality static, video, and GIF creatives for Meta, Google Display, TikTok, Pinterest, and email campaigns.
• Develop UGC-style content designed to look authentic and platform-native, optimized for direct-response objectives.
• Ensure designs adhere to platform specifications and brand guidelines.
• Work closely with the Paid Media Manager to align creative with performance data and campaign strategies.
• Ideate and experiment with new creative approaches to improve key performance metrics.
• Stay current on platform-specific trends and design best practices.

Requirements

• 1–3 years of experience in graphic design, with a focus on digital advertising or content creation.
• Proven experience designing for direct-to-consumer (DTC) brands, with an understanding of performance-driven marketing.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or other design tools.
• Experience creating video and GIF content for platforms like TikTok, Pinterest, and Meta.
• Familiarity with UGC-style content creation and a strong sense of platform-native aesthetics.
• Direct-response marketing mindset with an ability to craft content that drives conversions.
• Freelance or agency experience is a plus.
• Strong portfolio showcasing direct-response creative across various platforms.