Customer Relationship Management Specialist

Title: CRM Specialist

Location: Madrid

Job Description:

At Cabify, we believe a new form of urban mobility is possible. An ecosystem that allows for fewer private cars on the streets, more sustainable vehicles, and more efficient routes.

Cities where the streets are designed by and for people, not cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social, and environmental value.

And we don't just believe in it; we work the magic to make it happen. If you share this vision with us, keep reading because… this is the place for you!

 Job Mission

Our  Marketing team is looking for the perfect person to join us as a CRM Specialist for the Global department.
Your mission will be to maximize engagement and repeat business from Cabify users (passengers, drivers, and businesses) through CRM strategies and actions that effectively communicate our brand value proposition.

How will you help us achieve our mission?

• Based on the business objectives, define a CRM strategy that ensures these objectives are met. Present this strategy to the business teams (Marketing and Growth) and work together to develop impact estimates that will help achieve the goals.
• Ensure that the CRM strategy fits with the full-funnel objectives, guaranteeing coordination between awareness, acquisition, and engagement channels.
• Responsible for analyzing the results of the CRM strategy. This includes analyzing the results of workflows and communications, identifying areas of opportunity, and proposing improvements and tests to be implemented.
• Ensure the planning, quality control, execution and delivery of campaigns and projects for which he/she is responsible.
• Coordinate with internal teams to ensure timely and effective delivery of communication campaigns. You will work most closely with the global and local Marketing and Growth teams (in each of the markets where we operate).
• As an expert in Braze or similar marketing automation tools, I'd like to ensure we're getting the most out of our primary tool. If needed, we'd love to hear about process improvements to improve efficiency and innovate in our daily work.
• To ensure the integrity and efficiency of your market's CRM database, guaranteeing that strategies and executions minimize adverse impacts on performance and contribute to optimized data management for decision-making.

 What we are looking for

• Bachelor's degree or equivalent in Marketing, Business Administration, Economics or similar fields.
• Between 2 and 5 years of experience in roles related to the functions.
• CRM tool management (Required)
• Analytical and data interpretation skills (Required)
• Proficiency in Microsoft Office and Google services (Required)
• Knowledge of copywriting (Not Exclusive)
• Knowledge of HTML, CSS, Liquid (Not Exclusive)

 Why is Cabify your best option?

•  Permanent contract with competitive salary
•  Wellness voucher to use in health and stores
•  22 days of vacation per year
•  Recharge Day (third Friday of each month off)
•  Flexible hours and hybrid/full remote model
•  Fun events to enjoy with your team
•  Monthly credit to use in our app
•  Spaces with fresh fruit and coffee to recharge your energy
  Cabify is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all people, regardless of their background, gender, religion, orientation, age, or ability. Join us!