Copywriter

Title: Copywriter

Location: Pittsburgh, PA United States

Job Description:

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

What We're Looking For:

At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

What You'll Do:

This is a Full-Time Salary Position

We're looking for a smart, creative and strategic copywriter to help bring the GNC brand to life with sharp copy, big ideas and engaging campaigns that get consumers' attention and spark action. As part of GNC's internal marketing creative team, you'll be a key player for in-store, digital ads, social, web, events and direct marketing initiatives that connect consumers to a world of health and wellness solutions that support their journey to Live Well.

• Write copy for omnichannel marketing initiatives across the consumer journey
• Come up with product- and brand-focused campaign ideas
• Collaborate with cross-functional teams to align on objectives and outcomes
• Distill inputs, direction and feedback into clear and concise copy and messaging
• Maintain consistency in brand voice

Environmental Factors & Working Schedule:

• Hybrid work environment, 2 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate
• Reasonable accommodations may be made to enable individuals to perform the essential functions.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• 4+ years of experience in advertising, copywriting or communications
• Agency experience is a huge plus
• Strong writing, concepting, and editing skills
• Ability to manage multiple projects in a fast-paced environment

ONLY CANDIDATES WITH A PORTFOLIO OF WORK WILL BE CONSIDERED.

Benefit Offerings

Benefit Offerings: Medical, Dental, Vision, STD, LTD, Paid Company Life Insurance, 401K program with company match, 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products, Monthly Free Product Offers, and access to the Employee Assistance Program.