Content Marketing Manager

Title: Content Marketing Manager

Location: Office Location or Remote - USA

Work Type: Remote

Job Description:

As a Content Marketing Manager at GHX, you will support the creation of compelling content and assist with executing the content strategy for our expanding solutions. Collaborating with the product marketing, lead generation, mar-tech and creative teams, you will bring storytelling skills and strong project coordination to help deliver content aligned to the GHX buyer journey and brand.

You will play a key role in creating and optimizing high-impact content that builds brand awareness, engages target audiences, and drives pipeline growth. You’ll combine strong storytelling, writing, and editing skills to translate complex SaaS and technology concepts into clear, value-driven content.

You will collaborate with product marketing, lead generation, mar-tech and creative teams to develop a range of content formats, from website copy and product brochures to customer stories, video scripts, and paid media assets, tailored to specific audiences and channels. Your creative mindset and ability to repurpose long-form assets into smaller, digestible pieces will help maximize reach and impact across the customer journey.

You will use tools such as Asana, Microsoft Office and Teams to manage content development workflows, collaborate with stakeholders, and track deliverables. This role supports multiple concurrent campaigns, go-to-market activities, and industry events, ensuring all content aligns with brand voice, marketing objectives, and commercial goals.

KEY RESPONSIBILITIES

• Write and optimize engaging content aligned to audience segmentation, buyer personas and marketing goals
• Collaborate with stakeholders to support multichannel content initiatives across digital, social, print, and in-person channels
• Gain and continue to grow an in-depth understanding of our portfolio of solutions and the business of healthcare
• Edit and revise content from internal teams and subject matter experts to ensure brand voice and consistency
• Coordinate the development and review of content with multiple stakeholders and across diverse subject matter
• Stay informed on content marketing trends, audience behaviors and emerging formats to recommend and test new approaches that enhance engagement and content performance
• Manage multiple priorities and timelines, ensuring timely delivery of high-quality content across concurrent projects
• Leverage data and content performance metrics to refine and optimize content
• Participate in strategic content planning and brainstorming sessions
• Leverage AI tools to streamline content workflows, including drafting, optimizing and repurposing content to improve efficiency and consistency across deliverables

KEY DUTIES

• Write creative marketing content to support GHX campaigns and solutions
• Edit and refine content while ensuring alignment with solution capabilities and brand consistency
• Coordinate stakeholder input, reviews and approvals using project management tools like Asana
• Contribute to content strategy discussions with the campaign planning teams
• Manage content timelines and workflow for multiple projects
• Collaborate with vendors, freelancers, and other team members as needed
• Optimize content to support SEO, GEO and SEM initiatives and website performance

KEY COMPETENCIES

• Excellent copywriting, editing and proofreading skills
• Ability to translate complex technical subject matter for varying audiences and distribution channels
• Strong communication and collaboration skills
• Adapt to different working styles
• Must be able to own projects and deadlines, work with minimal direction, and adapt quickly and efficiently to change
• Must be able to multi-task, function effectively under tight deadlines and time constraints, and be able to manage time efficiently in a fast-paced environment while demonstrating a 'can-do' attitude
• Problem solve and work independently
• Think in abstract terms, formulate innovative ideas and contribute in brainstorming sessions
• Expertise in all major business software applications (Microsoft Office, OneDrive, Teams, Outlook, etc.)
• Picks up on technical subject matter quickly, and demonstrates affinity to learn new industry, company, product and/or technical knowledge
• Desire to research and stay informed of industry trends and new ways to engage with our audiences

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Creative Writing, Journalism, or related field
• 6+ years of relevant marketing experience; strong writing/editing portfolio is required
• Must provide portfolio and samples of previous work, to include copywriting

PREFERRED, NOT REQUIRED QUALIFICATIONS

• Healthcare IT, Clinical, or Supply Chain industry experience
• Experience marketing SaaS

The compensation for this role is: $91,000- $121,000

The base salary range represents the anticipated low and high end of the GHX’s salary range for this position. Actual salaries will vary based on various factors, such as the candidate’s qualifications, skills, competencies and proficiency for the role. The base salary is one component of GHX’s total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. 

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GHX: It's the way you do business in healthcare
Global Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.