Content Lead

Title: Content Lead

Location: London (GB)

Workplace: hybrid

Category: Marketing (Growth)

Job Description:

We’re helping the masses to join the electric driving revolution, and we need your help. We make it cheaper, greener and easier to drive an EV. 

Our content team is at the core of our growth engine, and we’re looking for an amazing  Content Lead to lead our small but mighty content team into the next stage of growth for our EV business. You’ll own our content engine, translating our brand messaging into high-performing campaigns that educate, engage, and convert potential EV drivers.

This isn't just about writing; it’s about architecting a modern content ecosystem. You’ll lead a talented internal team and a network of freelancers to create engaging content across social, email, and our website, leveraging the latest in SEO and LLM technology to stay ahead of the curve.

What you'll do

• Build and execute our content strategy across all marketing channels, aligning with our brand guidelines, tone of voice, and commercial goals 
• Partner with the marketing team on our priority projects to understand our target audiences in depth, and come up with new creative ideas to engage them. Or reformat existing content tailored to meet their needs and our commercial goals 
• Lead and develop a high-performing content team (currently made up of a B2B Content Manager, a Social Content Creator, and freelance copywriters), supporting the team to have the biggest possible commercial impact 
• Help set the marketing team priorities alongside our Marketing Leadership Team, putting a spotlight on how content drives growth and retention across our team 
• Experiment with AI tools to create high-quality content efficiently and at scale - coaching your team to do the same 
• Oversee the creation of "thumb-stopping" content tailored for platform-specific audiences (LinkedIn, Instagram, TikTok/X, YouTube)
• Keep up to date with the latest trends, algorithms and platform updates so content remains effective, relevant, and high-performing
• Support the Head of CRM to deliver best-in-class contact strategies for prospective business clients and EV drivers, using segmented storytelling to move prospects through the funnel
• Lead our organic growth strategy by blending SEO best practices with LLM-optimisation to ensure our brand remains visible in AI-driven search results
• Make sure every piece of content, from a long-form whitepaper to a 10-second reel, is consistent with our tone of voice and positioning
• Act as our content champion across the business, ensuring all content is on brand, of high quality and technically accurate 
• Define KPIs for content health, using data to iterate on content topics and formats, based on what resonates with potential EV drivers and business prospects 
• Champion a test-and-learn culture through experimentation and A/B testing to continuously improve engagement with our content

What you'll need

• Proven experience in Content Leadership (3-4 years), ideally in high-growth scale-up businesses  
• Commercially driven: A track record of driving commercial outcomes through content 
• Broad understanding of marketing channels: you can turn your hand to creating content for any channel we find is driving commercial growth, with support from channel leads 
• Passion for customer experience and insight-led marketing
• Adaptability: We work at a very fast pace, so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently
• Embrace failure: You’ll need to have a ‘test and learn’ mindset, knowing that some of your tests won’t be successful. But if you’re not testing, then we’re not learning
• Excellent communication skills: You need to write compelling briefs for copywriters to respond to and sub-edit content, and on occasion, write copy from scratch 
• Stakeholder management: You’ll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business 
• Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns
• Ability to ruthlessly prioritise and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do

Why else you'll love it here

•  Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
•  Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about!  Visit our perks hub - Octopus Employee Benefits
• Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
• P.s.  just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies

About us

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. 

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.