Content Copywriter

Content Copywriter

Job category: Content Writing

Requisition number: CONTE003413

Full-time

Remote

United States

Description

About the Position

At Thryv, we are a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

We are looking for a strategic, performance-focused Conversion Content Writer to join our dynamic Marketing team. In this role, you will craft persuasive, high-impact content that drives action and delivers results across a variety of formats, including email, landing pages, sales enablement materials, and gated content.

You will collaborate across teams to deliver clear, concise messaging that speaks directly to small business owners and supports the customer journey from first impression to conversion.

Responsibilities

·       Writes action-driven marketing copy that converts readers into leads, customers, and advocates.

·       Develops high-performing content for email campaigns, product landing pages, lead generation assets (eBooks, guides), and sales materials.

·       Collaborates with product marketers, designers, and demand generation teams to create consistent, conversion-focused messaging across channels.

·       Uses customer insights, interviews, and behavioral data to shape persuasive narratives that speak to small business challenges and Thryv’s solutions.

·       Applies storytelling, benefits-driven messaging, and proven copywriting frameworks (PAS, AIDA, etc.) to influence buying behavior.

·       Stays current on SaaS small business trends to produce timely, relevant content that supports Thryv’s brand voice and marketing goals.

Who We’re Looking For

·       Bachelor’s Degree (or international equivalent) or equivalent experience, required.

·       2+ years of related experience, required.

·       Experience in digital marketing, marketing content development, blog writing, proofreading, editing, and/or journalism, required.

·       5+ years of related experience, preferred.

·       Experience in SaaS or B2B marketing, preferred.

·       2+ years of experience writing high-performing conversion copy, preferably in B2B, SaaS, or small business-focused environment.

·       Industry knowledge with an understanding of AP style standards and the ability to write clear, compelling, concise, and grammatically correct copy.

·       Ability to become an expert on Thryv products and related marketing strategies.

·       Ability to identify trends, concepts, and significant statistical information to boost effectiveness of content and propel Thryv’s thought leadership position.

·       Highly creative with the ability to take ownership of writing projects with an eye from brand and design.

·       Strong communication skills with the ability to effectively tailor content to various target markets and demographics.

·       Time management and organizational skills with the ability to balance multiple priorities with competing deadlines.

·       Ability to travel less than 5% of the time.

·       Must be 18 years of age or older.

·       Must successfully complete pre-employment screening process, as required.

·       Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance. So we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

·       Medical, dental, and vision plans, plus a wellness program with added incentives

·       401(k) savings plan with company match and employee stock purchase plan

·       Continuing education benefits with tuition assistance programs

·       Paid time off including holidays, vacation, sick, personal, and winter close

Thryv Core Values:

· Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.

· Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen and understand the ask.

· Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.

· Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.

· DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).

· Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.

· Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.