Content and Outreach Manager

Title: Content and Outreach Manager

Location: McAllen, Texas

Job Description:

Details

Kemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

POSITION SUMMARY:             

The content and outreach manager oversees the development, distribution, and strategic efforts of creating content for digital and physical media. The role supports the needs for websites, social media and other marketing channels. This role also supports the outreach to communities/groups establish partnerships to increase the department’s visibility to target audiences.

POSITION RESPONSIBILITIES: 

• Develop a “voice” for content in each of the relevant channels (web, social media, video, flyers etc.)
• Ensure content is consistent and provide quality control of voice
• Strong skills in creating original content that targets a specific audience and meets company objective
• Manage a team of copy writers and visual designers to produce timely and quality content
• Develops engaging content (copy and visuals) to promote increased engagement in our online communities.
• Manages social media content calendar (paid and organic), incorporating promotions, product launches, events, and community outreach initiatives. 
• Develop and own the strategy, execution, and performance of local growth & community outreach 
• Mange an outreach budget to optimize the departments visibility
• Act as a leader in the overall department and contribute to overall vision and strategy
• Partner with other teams to prioritize content creation
• Supervise the content creation via external vendors

POSITION QUALIFICATIONS:

• 5+ years of experience in content production, posting content to websites, social media etc.
• Fluent in spoken and written Spanish preferred
• Familiarity with Hispanic culture and holidays preferred
• Familiarity of Search Engine Optimization
• Passion for solving problems, optimization, and creating unique ideas
• Sponsorship is not accepted for this opporutnity
• This is a hybrid role out of our McAllen, TX office

Kemper is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by the laws or regulations in the locations where we operate. We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination. Kemper is focused on expanding our Diversity, Equity and Inclusion efforts to align with our vision, mission, and guiding principles.  Kemper does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Kemper and Kemper will not be obligated to pay a placement fee.

 

Kemper will never request personal information, such as your social security number or banking information, via text or email.  Additionally, Kemper does not use external messaging applications like WireApp or Skype to communicate with candidates.  If you receive such a message, delete it.  

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