Associate Audience Manager

Title: Associate Audience Manager

Location: United States

Job Description:

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.     To connect with us, visit www.usatodayco.com

The USA TODAY Network's South Region audience team is responsible for ensuring the work of newsrooms across Tennessee, Mississippi and the Carolinas are optimized for best results on social, search as well as both digital and print. They work with reporters and editors on headlines, social posts and more to attract audiences across multiple platforms.  

The South Region is looking for someone to join the team as an Associate Audience Manager with a focus on news planning.  Planners ensure that the right content is delivered to the right audience on the right platforms at the right time. They are the architects of overall publications plans, ensuring our journalism reaches our growing audience. 

The ideal candidate should have great news judgement, excellent communication and organizational skills. We’re seeking a person who can be creative, strategic and be great at troubleshooting.  They should have experience making analytics-driven decisions, providing guidance and quick judgement during breaking news situations and leverage SEO, social media and more to attract new audiences. 

Responsibilities:

•    Create and manage calendars and plans that reflect tactics based on our audience strategies to deliver maximum impact for our newsrooms’ content. Planners create and publish lineups of what is featured on our sites, app push alerts, newsletters, the print edition and more.
•    Use audience analytics to adjust content plans both in real time and in strategic decision-making.
•    Lead and encourage collaboration among the teams that make our journalism shine – The South Audience Team and the Design Center. While the bulk of planning is focused on digital journalism, planners also play a critical role in helping ensure quality print products.
•    Content sharing across a state, region and within the USA TODAY Network, including USA TODAY itself.
•    Supervise members of the Audience Team who optimize stories and review social and video content for publication. 
•    Work with reporters, editors to track the progress of stories and provide novel ways to promote or resurface content. 

Requirements: 
 
•    Bachelor's or master’s degree in communications, journalism or related field or an equivalent combination of education and experience. 
•    A minimum of 3 years’ experience in a lead role or as a manager.
•    Advanced editing and headline skills. 
•    Excellent news judgment. 
•    Experience with overseeing digital and print publications
•    Experience with social cards, video and newsletters
•    Advanced knowledge of newsroom workflows and standards. 
•    Excellent communication skills. 
•    Able to multi-task and excel under intense deadline pressure in a rapidly changing industry. 
•    Employment is contingent on passing a post-offer pre-employment background check.
 
How To Apply: 

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:
1.    Your resume – one to two pages.
2.    A cover letter that outlines how you would approach the job.
3.    Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The annualized base salary for this role will range between $45,000.00 and $105,800.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.