Assistant Director, Social Media

Title: Assistant Director, Social Media

Location: New Brunswick, New Jersey, 08901, United States

Department: Communications

Full-Time

Hybrid

Salary: $70,000 USD per year

Job Description:

Reporting to Director, Social Media, the Assistant Director will assist with all activities related to the daily management and content creation of all social media channels in support of building a culture of engagement and philanthropy from alumni, donors, and friends of the entire Rutgers University community. 

Essential Functions

• Content creation and management
  • Create and edit original, engaging, and visually appealing content (including text, image, and video) in the brand’s voice and adhering to the brand’s style guidelines
  • Write unique copy for each platform ensuring brand voice consistency
  • Publish content in social media management platform utilizing hashtags and tagging relevant partner accounts
• Community engagement
  • Monitor social media channels for comments, messages, and mentions; engage with the audience and respond to inquiries promptly, professionally, and in the brand’s voice
• Campaign execution
  • Coordinate volunteer outreach and partnerships
  • Work with annual giving, editorial, and design teams to align social media with broader campaigns
  • Manage collecting updated content from across campus locations and from events (both in-person and remotely)
• Analytics and reporting
  • Track performance metrics (reach, engagement, conversions)
  • Use insights to refine strategies
• Assist in developing social media strategy
  • Support the development of a cohesive social media strategy aligned with departmental and organizational goals
• Other duties as assigned
   

Competency Aptitudes

Leadership

• Responsible for complex projects with guidance by leadership
• Develop comprehensive project leadership (own all project components)

Autonomy

• Create, manage, and execute critical elements for the department/project/program
• Perform project analysis; devise and implement process improvements to optimize outcomes

Complexity

• Scope of work is highly visible and is pan-University or pan-foundation
• Subject matter expert of department/project/program operations

Strategy

• Assist with strategy development, projects, and proposals
• Begin leading strategy sessions
• Responsible for operational tasks for the project/program/program

 

Education and/or Experience

Bachelor's degree and/or 2+ years of professional experience in fundraising, alumni relations, non-profit organizations, event planning, higher education, or related fields.

Working Conditions

This position requires clarity of focus while juggling complex projects or deadlines with little physical effort. Will work evenings, weekends, or odd hours to meet resource-raising commitments. Typical working conditions with an absence of disagreeable elements. This position requires some early mornings and late evenings to accommodate meetings, travel, events, and external constituents’ schedules.

Workplace Arrangements

This is classified as an office-centric hybrid position. Colleagues working under an office-centric hybrid arrangement have a primary workstation in a university or foundation location and are in the office between one and five days a week. The frequency with which they are present in the office depends on their role and function and the interdependency of other functions.

Compensation and Benefits

The position is budgeted for an annual salary of $70,000/year. In addition to salary, Rutgers University Foundation offers: 

• Office-centric hybrid work schedule
• Comprehensive medical
• Comprehensive no cost dental, and no cost vision insurance for employee and dependents
• 403(b) plan with matching employer contribution
• Accrual of three weeks of annual vacation time, in addition to five wellness days and fifteen sick days per year
• Nine holidays, as well as four floating holidays
• Significant tuition reductions
• Professional development is highly valued at the Rutgers University Foundation, where employees are encouraged to look across the organization to develop new skills and abilities for professional career progression.
• $40 monthly cell phone reimbursement

Equal Employment Opportunity 

It is Foundation policy to provide equal employment opportunity to all its employees and applicants. The Foundation prohibits discrimination against any employee or applicant for employment because of race, color, religion, creed, age, sex, national origin, ancestry, marital status, familial status, disability, sexual orientation, gender identity, gender expression, veteran status, genetic information, and any other characteristics protected by applicable state, federal and/or local laws. Equal employment opportunity applies to hiring, placement, transfer, promotion, demotion, recruitment, advertising or solicitation for employment, treatment during employment, rates of pay or other forms of compensation, selection for training, layoff, or termination.