VP of Brand Marketing

Title: VP of Brand Marketing

Location: Brooklyn United States

As Vice President of Brand Marketing, you will serve as the architect and steward of Altana's brand message, corporate narratives, and visual identity. You will shape how the world understands our company, our category, and our vision of a globalization rebuilt around fair, secure, sustainable, and resilient global networks. This role combines brand strategy, brand design, narrative development, thought leadership, content marketing, experiential and digital design, and external communications to drive awareness, engagement, and category leadership across Altana's public and private sector audiences.

You'll report to the CEO, lead Altana's content marketing, design, and communications teams and functions, and work closely with cross-functional partners across product marketing, demand generation, sales, and government affairs to ensure brand clarity and cohesion at every touchpoint.

You Will

• Own and evolve Altana's brand strategy, positioning, and visual identity to powerfully articulate our mission, value proposition, and category leadership.
• Lead the content marketing, communications, and brand design teams and functions, overseeing all brand creative, narrative, and storytelling assets across channels and formats.
• Develop and execute integrated brand campaigns that build awareness, reinforce category leadership, and drive resonance with key audiences.
• Partner with the cofounders and executive team on corporate narrative development, including thought leadership, speeches, and executive communications.
• Collaborate cross-functionally with community and event leads to shape the brand expression of these initiatives - ensuring consistency, quality, and emotional impact in field marketing and experiential design.
• Work closely with product marketing and GTM to translate complex ideas into compelling brand narratives across use cases, personas, and policy themes.
• Oversee Altana's brand presence across digital channels, including our website, social media, and owned content platforms - growing reach and influence.
• Support strategic media and ecosystem relationship-building, in partnership with communications and growth teams.
• Establish and track brand KPIs, including awareness, perception, engagement, and content performance - using insights to optimize strategy and execution.

You Have

• A brand and marketing leader with 10+ years of experience building high-impact brands in complex, data-driven, or mission-driven industries.
• Proven ability to define and scale brand identity, content strategy, and design systems in high-growth or category-creation environments.
• Deep understanding - if not fluency - in economics, geopolitics, and international relations topics in order to reach audiences in the public sector, while translating dense topics for broad private sector audiences.
• Experience managing PR and communications for the business, including external agency vendors and internal staff.
• Deep expertise in content marketing, storytelling, and creative direction across formats - from thought leadership and editorial to digital and visual assets.
• A compelling communicator and collaborator, able to align senior stakeholders and drive cross-functional initiatives forward.
• Strategic and hands-on - able to set vision and directly shape execution when needed.
• Passionate about building an enduring brand that shapes public dialogue and advances a meaningful mission.

This role is based in Brooklyn, NY, USA with hybrid work flexibility and candidates must be within commuting distance from our Williamsburg office.

US Salary Range and Benefits

$230,000 - $265,000 USD

The salary range, to the extent specified for this role, is a good faith statement of the minimum and maximum levels of the annual based salary for the position. The base salary offered to a successful candidate will depend on a wide range of compensation factors, including, but not limited to, work experience, education and/or training, critical skills, and/or business considerations. Competitive equity grants are included in the majority of full time offers; and are considered part of Altana's total compensation package. Altana also offers either a discretionary bonus or a variable compensation plan depending on the role. Additionally, Altana offers top-tier benefits for full-time employees, including:

• Flexible Time Off: Altana operates with a Flexible Time Off (FTO) policy that gives you agency over your own time off so you can maximize your work-life balance.
• Parental Leave: We offer industry leading Paid Parental Leave (PPL), providing 14 weeks of leave for non-birthing, adoptive, and foster parents and up to 26 weeks of leave for birthing parents, all paid at 100% of your base salary.
• Health Benefits: We have a full suite of medical, vision, and dental benefits with generous employer contributions, designed to give you flexibility and choice for your individual health situation. Our high deductible health plan is 100% employer paid for employees and supplemented with an employer contribution to your Health Savings Account (HSA). There is also a Flexible Spending Account (FSA) option.
• Supplemental Benefits: Altana provides life, short- and long-term disability, and AD&D insurance coverage, all at no cost to you, so you know that you and your loved ones are covered in case of an emergency.
• 401(k) Savings: Save for and invest in your future using our Guideline 401(k) retirement savings program.
• Commuter Benefits: Save money on your commute by setting aside pre-tax funds for public transit or parking!
• Wellness: Because we value mental and emotional health, every Altana employee has access to a free premium subscription to Calm, the #1 app for meditation, sleep, and mindfulness.
• Pet Insurance: Pets are family too! Keep them healthy with Wishbone insurance and / or our Total Pet vet service and telehealth discount plan.
• Employee Assistance Program: Free access to confidential personal support.
• Dependent Care FSA: You will have access to a Dependent Care FSA, which allows you to set aside pre-tax funds for childcare expenses

Why it's great to work at Altana

• We love to collaborate, and we win as a team!
• We are committed to engineering excellence
• We value personal and professional development
• We learn from diverse backgrounds and perspectives
• We impact the world, from enabling developing countries to identifying drug traffickers