Vice President, Integrated and Brand Marketing

Title: VP, Integrated & Brand Marketing

Location: United States - New York

Job Description:

WeightWatchers is a global digital health company. 

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

What You Will Do

Reporting to the Chief Marketing and Consumer Strategy Officer, you will be responsible for the end-to-end execution of brand campaigns that drive member growth and brand equity. You will lead the journey from initial concepting and strategic framing to final market delivery across a complex ecosystem of channels.

In this role, you are the "connective tissue" of the marketing org. You will own the campaign roadmap, with a relentless focus on shipping high-impact work that moves the needle across upper-funnel and performance channels. You will ensure that every initiative is executed seamlessly in partnership with Performance channels, Owned channels, and Creative.

Primary Objectives:

• End-to-End Campaign Leadership: Drive the full lifecycle of global campaigns, ensuring high-level concepts are translated into executable tactics across the entire funnel.
• Strategic Creative Partnership: While you will not directly oversee creative design or copywriters, you will partner very closely with the Creative team to brief, refine, and approve work that meets the strategic and performance bar.
• Full-Funnel Orchestration: Act as the lead orchestrator between Brand and Performance teams to ensure a "one-brand" feel—from top-of-funnel TVCs to bottom-of-funnel conversion.
• Brand Transformation: Reposition WeightWatchers as a digital-first health company offering both behavioral and clinical (GLP-1) pathways.

Key Responsibilities:

• Campaign Orchestration: Lead the concepting and launch of integrated campaigns that drive brand health and member acquisition (e.g., Peak Season, GLP-1 program launches).
• High-Impact Execution: Ensure the marketing organization is consistently shipping high-impact work that moves the needle across:
  • Upper-Funnel Channels: TVCs, brand partnerships, and large-scale activations.
  • Digital Performance Channels: Social, search, and display.
  • Owned Channels: Seamless integration into the Email lifecycle and Website/App experience.
• High-Impact Briefing: Translate business goals into visionary briefs that inspire the Creative team while providing the data-driven guardrails for performance.
• Performance Accountability: Partner closely with Channel Leads to ensure campaign assets are delivering on established KPIs, analyzing data to optimize creative performance and channel efficiency in real-time.
• Facilitate Cohesion: Work closely with Product Management, Consumer Insights, and Medical teams to ensure all campaigns are grounded in the product experience, consumer truth, and medical science.

What You’ll Bring

Professional Qualifications:

• 10+ years of marketing leadership, with a heavy emphasis on integrated campaign execution at scale.
• Execution Excellence: Proven track record of managing complex, multi-channel campaigns from concept to "go-live" across upper-funnel, digital performance, and owned channels.
• Operating at Scale and with Agility: Experience supporting brands with a total marketing spend of $50M+ per year and in a fast-paced environment
• Expert Collaborator: Exceptional ability to partner with Creative, Performance, and Product teams to drive results without direct reporting lines over those teams.
• Category Knowledge: Experience in regulated or high-growth sectors (Health, Pharma, Tech) is a plus.

Personal Characteristics:

• "Chief Orchestrator" Mentality: You enjoy the process of bringing diverse teams together to ship high-quality work.
• Action-Oriented: A data-driven leader who biases toward execution and real-world results.
• Mission-Driven: Deeply connected to the brand and passionate about global health outcomes.

 

Base salary may vary depending on, but not limited to: skills, experience, and location.  This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range

$275,000 - $325,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We have a hybrid work environment to allow our employees to find the right work-life balance. 

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.