Strategist, Direct Response Marketing

Title: Strategist, Direct Response Marketing

Location: Remote - based anywhere within USA

Job Description:

Team Rubicon (TR) is seeking a Strategist, Direct Response Marketing to join TR's Brand & Communications team! The Strategist, Direct Response Marketing will develop and execute data-driven strategies to expand TR’s donor engagement and direct response efforts, focusing on acquisition, retention, and engagement. This individual will be responsible for designing and optimizing multi-channel fundraising campaigns across digital, direct mail, email, SMS, and other scalable engagement channels. This role carries a defined fundraising goal and revenue target tied to TR’s overall Advancement strategy. This position will collaborate with Development, Technology, and creative teams to enhance donor experience, implement audience segmentation strategies, and leverage analytics to drive engagement and fundraising outcomes. This individual must be a strategic thinker with a deep understanding of direct response marketing, digital engagement, and donor behavior. 

 

Every day will be a challenge, but every month brings new opportunities for an organization that is quickly becoming a household name in disaster response. This position reports to TR’s Vice President, Brand & Communications and is based remote anywhere within the United States.

Duties:

Develop and implement direct response strategies to drive donor acquisition, engagement, and retention.

Design, optimize, and analyze multi-channel fundraising campaigns, including digital, email, direct mail, and SMS.

Lead collaboration across Brand & Communications to develop compelling brand-aligned content and donor engagement campaigns.

Leverage data-driven insights and audience segmentation to refine messaging, improve conversion rates, and increase donor lifetime value.

Partner with the Technology and Development teams to optimize donor journeys, landing pages, and CRM integrations.

Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and inform future strategies. 

Ensure campaigns are designed to achieve established fundraising goals and revenue targets.

Conduct A/B testing and audience research to identify opportunities for growth and innovation.

Support the development of recurring giving programs to enhance donor retention.

Ensure all direct response efforts align with TR’s brand, mission, and financial goals.

Align direct response strategy with Advancement revenue objectives and fundraising priorities.

Stay informed on industry trends and best practices to enhance TR’s mass market fundraising efforts.

Education and Background:

Bachelor’s degree or equivalent experience

5+ years of experience in direct response marketing, digital fundraising, or integrated brand communications

Expertise in multi-channel fundraising strategies, including digital, direct mail, email, and SMS campaigns

Strong analytical skills with experience in audience segmentation, A/B testing, and performance optimization

Proficiency in CRM systems, marketing automation, and digital analytics tools

Experience working with creative teams to develop compelling fundraising campaigns

Proven experience in meeting or exceeding fundraising goals and revenue targets through direct response campaigns

Knowledge of audience engagement, donor behavior and lifecycle marketing strategies

Strong project management skills, with the ability to manage multiple priorities, deadlines and cross functional collaboration

Proficiency in Microsoft Office Suite, including ability to efficiently create and manipulate Excel data

Ability to work cross-functionally and collaborate with internal and external stakeholders to drive results 

Special Requirements: 

This is a full-time; REMOTE position and can be based anywhere within the continental United States and provides a flexible & non-traditional work schedule.

Travel: Approximately 20% travel for site visits and departmental meetings

Job Type: 

Full-time; salary, exempt

Pay Range:  

$99,028.80 - $129,975.30 per year

The hiring range reflects where in the range we most likely intend to hire for this role. Additionally, compensation within that range can vary for several reasons including market conditions, cost of living, skills/capabilities, experience, etc.

Cultural Values:  

Mission First, Greyshirts Always: Anyone joining TR must understand that our mission to provide disaster response comes first 

Step Into The Arena: TR needs leaders who aren’t afraid to dare to be great 

Everyone Has A Role Know It: Ability to successfully navigate a fast-paced, high-growth environment and solve problems in the face of ambiguity 

GSD: We are entrepreneurial, resourceful, and determined no matter how chaotic the situation 

Change Your Socks: We take care of ourselves and each other so we are best equipped to serve those in greatest need 

Adults Only: Every team member is an adult until proven otherwise 

Your Mother’s A Donor: Every leader must be committed to fiduciary responsibility, transparency, and financial stewardship 

Perks of the Team:  

Flexible Unlimited Paid Time Off

Generous holiday schedule (including a paid week off between winter holidays)  

Matching 401k contributions up to 4% with no vesting requirement 

100% company-paid health benefits for employees and their dependents  

Professional development, leadership development and events/conferences 

Paid time off to volunteer with the non-profit of your choice

One-week all-inclusive onboarding experience