SEO & CRO Specialist

Title: SEO & CRO Specialist

Location: Paris or Remote from France

Workplace: hybrid

Category: Marketing

Job Description:

About BlaBlaCar

 

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

 

Your Mission

 

We are looking for a SEO & CRO Specialist to join BlaBlaCar’s Growth Marketing team. Reporting to the Organic Marketing Manager, your role will be to define, prioritize & implement actions on our web app in order to :Grow our Organic Performance in France & neighbouring countries (IT, BE & DE) through Search Engine Optimization (SEO), Generative Engine Optimization (GEO) & Social Media Optimization (SMO)Optimize the conversion rates of our user journeys. 

 

The Organic Marketing team

 

The Organic Marketing team’s scope is:

- First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets.

 

- But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives.

 

With this hiring we want to improve our Organic Performance in France while putting more focus on conversion rate optimization projects.

The Organic Marketing team sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts.

 

Your responsibilities

 

• Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy tailored for the French market, aligning with overall marketing and business objectives.
• Perform technical & content audits of the French website to identify and resolve issues & improve the quality of the user experience.
• Support acquisition, branding & retention initiatives by building landing pages, writing copies, A/B testing different versions and rolling out campaigns.
• Suggest UX enhancements on existing pages & develop new optimized web page templates for partners across marketing and other departments to build.
• Develop a web page optimization product backlog & prioritize it by leading an A/B testing program.
• Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities.
• Monitor, analyze, and report on SEO & CRO performance for the French market

Your qualifications

• You have a strong understanding of Google's algorithms and SEO best practices & proven experience in successfully managing SEO campaigns and achieving measurable results.
• You have a good understanding of how Gen AI’s work & how to optimize a website for them.
• You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.
• You know how to build cross-functional partnerships with product, engineering, design, and other marketing teams.
• Full working proficiency in English & French
• Fit with our BlaBlaPrinciples
• Thriving in a collaborative, fast-growing and innovative environment
• Ability to take ownership, aligned with business priorities  
• Nice to have : Experience using a CMS & handling content strategies

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.