Senior Writer - Analyst, Ad Tech and AI Briefings

Title: Senior Writer/Analyst, Ad Tech & AI Briefings

Location: New York, New York, United States

Job Description:

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

We’re hiring a Senior Writer/Analyst to lead our ad tech and AI content for our subscription newsletter team at EMARKETER.

The Role and Team: 

EMARKETER’s Briefings are a suite of premium subscription newsletters reaching tens of thousands of business professionals daily. We are seeking a Senior Writer/Analyst - a high-profile industry authority with a distinct point of view to write daily content for our Tech, AI, and Marketing & Advertising Briefings.

In this role, you will deeply own the ad tech beat, demystifying the economics of programmatic transactions, ad measurement, and consumer data, while also covering broader consumer tech and emerging tech trends. That’s everything from how AI, CTV, AR/VR, social media and wearables developments are reshaping marketing strategies, content creation, and customer engagement. You will translate complex market shifts into sharp, data-backed, and actionable takeaways for an executive audience. Beyond writing, you will serve as a subject matter expert and represent EMARKETER at industry conferences, webinars, and client events, building a reputation as a trusted, data-driven expert on the industry and a go-to resource both internally and externally. This position is ideal for a highly analytical writer who is ready to put a stake in the ground on industry predictions and bridge the gap between deep-dive research and high-impact daily media.

This is a hybrid role based out of our New York City office, with regular in-office expectations.

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate is: 

• An analyst or practitioner who understands the landscape and dynamics of ad tech, consumer tech, and AI and is knowledgeable about the broader advertising market.


• An exceptional communicator who can identify the "so what" in business news and translate high-level concepts into high-impact, concise, and actionable insights.


• A visual storyteller with a sharp eye for data and the ability to translate complex data sets into compelling visualizations that anchor and elevate our stories.


• An innovator who challenges the status quo, pilots new formats, and identifies untapped coverage opportunities.


• A data-focused analyst with the ability to quickly sort through masses of data, find interesting trends, and convey them in a digestible way.


• A team player who thrives in a fast-paced and rapidly changing collaborative environment.
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Key Rsponsibilities:

• Pitch, research, and produce insightful and data-driven content in daily newsletter products on the intersections of tech, AI, and marketing. ~10 articles per week.


• Create forward-looking original insights to guide client decision-making on trends, disruptions and challenges.


• Create engaging data-centric charts and graphics that support your analysis and help tell stories.


• Ensure all deliverables include sharp data analytics, meet our high quality standards, publish on schedule, and provide actionable insights that help clients get their jobs done.


• Deliver tightly structured, insightful and actionable reports (~5-6 per year) and presentations tailored to the key needs of our audience.


• Provide constructive peer feedback to fellow analysts across the marketing, media and ad tech team as they develop and produce stories.


• Engage proactively with the industry community through social media like LinkedIn, at major conferences, and in the media.


• Represent EMARKETER at conferences, webinars, and in media as an industry thought leader.


• Join sales calls on an ad hoc basis to talk about your research.


• Deliver on sponsored and paid presentations, webinars and podcasts as needed.

 

Desired Skills & Experience: 

• Background in a role involving writing and analysis centered on advertising or adtech (e.g., market research, data-driven journalism, consulting); ideally with a few years of industry experience.


• Ability to work in a fast-paced environment with daily deadlines and quick turnaround times.


• Public speaking experience with client presentations, industry events, media appearances and/or webinars.


• Expertise in creating and delivering memorable, story-driven presentations. 


• Ability to multitask and prioritize as assignments shift in a fast-paced, deadline-driven environment.


• Exceptional writing, charting, data comparison, and analysis skills.

 

Salary & Benefits:

• Base salary: $100,000-$110,000 (dependent on skills, experience, and competencies)


• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave


• Comprehensive medical, dental, and vision insurance plans


• Matched and vested 401k plan


• Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP)


• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

 

Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience. 

US pay range

$100,000 - $110,000 USD

About EMARKETER

EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.

At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication. 

What We Value

Our people are the foundation of our success. Guided by our values, we:

• Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.


• Work as One Team: We collaborate with trust, accountability, and transparency.


• Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.


• Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.

 

To learn more about what it’s like to work at EMARKETER check out our careers page and life page.

If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.