Senior Market Development Manager - HCP Marketing, Pelvic Health

Title: Sr. Market Development Manager - HCP Marketing, Pelvic Health

Location: NC-Charlotte

time type

Full time

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Careers that Change Lives

Incontinence has a higher prevalence than diabetes and asthma, yet there is a significant opportunity to increase awareness and adoption of advanced therapies that provide longer-term solutions for these individuals. We are hiring a passionate, fast-paced, and strategic Sr. Market Development Manager to lead the HCP Market Development Strategy for our Sacral Neuromodulation Portfolio.  We are looking for an individual that is passionate about understanding the healthcare professional needs, has ability to formulate strategies to increase adoption and penetration of advanced therapies, and provides strategic support to reimbursement, clinical, and sales teams.

The Sr. Market Development Manager is an individual contributor role reporting to the HCP Market Development Group Manager. This role will lead strategic initiatives to enhance awareness and adoption of the Medtronic sacral neuromodulation therapies among healthcare professionals (HCPs). This role focuses on developing and executing comprehensive marketing strategies, collaborating with cross-functional teams, and supporting related HCP marketing efforts to drive portfolio growth. This role requires a dynamic leader with strong analytical skills, an ability to adapt to new information, and effective communication skills to influence stakeholders and achieve program objectives.

This is not a people manager role. This role is an individual contributor.

A Day in the Life

Responsibilities may include the following and other duties may be assigned.

• Strategic Leadership: Develop and lead targeted marketing programs to expand HCP adoption of sacral neuromodulation therapies. This includes shaping product advertising, content calendar, and convention strategies to effectively manage the product lifecycle.

• HCP Engagement: Drive new and existing product awareness through the creation of impactful content and collateral, engagement campaigns, and promotional activities. Collaborate with global marketing, professional affairs, clinical education, legal, compliance, regulatory, and sales teams to ensure alignment and effectiveness.

• Lead  Execution of HCP Engagement Opportunities: Lead the strategy and execution for SNM engagements at conventions, roundtables, webinars, podium presentations, etc. Ensure alignment with leadership goals and collaborate with sales and therapy awareness teams to implement effective market development plans.

• Cross-Functional Collaboration: Engage the patient marketing team, medical education team, sales training, to drive initiatives to accelerate portfolio growth.

 

• HCP Digital Marketing: Develop and lead HCP content and digital marketing strategies, including communication governance and direct-to-HCP campaigns, leveraging digital platforms for effective adoption.

• Market Expansion & Customer Insights: Conduct market analyses to identify opportunities and challenges and develop targeted strategies to overcome barriers and enhance therapy penetration. Build and execute the value proposition for the target customer audience, designing the end-to-end customer experience for SNM customers. Establish deep expertise on the target customer segment and integrate this knowledge into the extended marketing team.

• Performance Metrics: Establish and manage key performance indicators (KPIs) to measure the success of marketing initiatives, analyzing and reporting impact to inform future strategies.

• Travel - 30%

Must Have: Minimum Requirements

• Bachelor's Degree

• 7 years of market development, product management or similar experience, or 5 years with an Advanced degree. 

Nice to Have

• Medical device experience

• Ability to influence cross functional team members without direct reporting.

• Strong planning, project management, and analytical skills. 

• Proven ability to build relationships with key customers, physicians, and key opinion leaders (KOLs). 

• Experience working with a broad sales force and interacting with hospital clinicians and executives. 

• Excellent presentation and storytelling skills. 

• Executive presence with strong communication and interpersonal skills. 

• Experience in a fast-paced, global organization with a global perspective and mindset. 

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

Salary ranges for U.S (excl. PR) locations (USD):$127,200.00 - $190,800.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

 

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns.  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

 

job requisition id

R30583

Job Description: