Senior Manager, Search Engine Optimization and AI Optimization

Senior Manager, SEO & AIO

• Marketing, Communications, and Brand
• Addison
• Flexible or Remote
• JB0064203

Job Description

The Senior Manager, SEO & AIO will report to the Senior Director of Digital Scaled Marketing and work closely with the SEO team, SEM Team, content writers, marketing technology, and business leads from the demand generation team. This role will also work with internal stakeholders, vendors and development teams to drive the expansion ServiceNow’s digital footprint across organic search platforms. This is a people-manger position where you’ll manage the SEO team and drive forward results cross-functionally including through AIO. 

What you get to do in this role: 

• Own and drive the end-to-end SEO/AIO strategy with a focus on delivering measurable business impact across traffic, engagement, leads, and pipeline. Bring a rigorous, data-driven approach to planning, execution, and iteration
• Serve as the strategic SEO and AIO leader, connecting organic search performance to business growth
• Develop and implement forward-thinking initiatives that ensure SEO and AI-optimized content (AIO) are key levers in the company’s digital success
• Translate SEO & AIO performance into business value by driving prioritization across teams
• Clearly communicate impact, tie initiatives to revenue goals, and advocate for resourcing based on opportunity size and competitive positioning
• Lead the evolution of SEO practices, integrating AIO best practices and adapting to algorithm updates and search trends. Maintain ServiceNow’s authority in organic search by continuously optimizing the strategy and execution roadmap
• Manage and mentor the existing SEO team to drive high performance, scale SEO operations, and continually raise the bar on impact and execution
• Ability to quickly analyze and audit web pages for SEO/AIO improvements
• Communicate with a data driven approach to internal stakeholders and execution teams to ensure correct prioritization of SEO/AIO recommendations
• Set appropriate goals, timelines, and paths to improving each component of the program
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Monitor and evaluate LLMs, search results and search performance across the major search engines and markets. Partner with the analytics team to create and deliver SEO performance reports, and provide actionable insights to other marketing channels and internal stakeholders
• Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads and pipeline
• Use various tools including but not limited to SEO tools and web analytics tools (Analytics, Search Console, Screaming Frog, SEMRush etc.) to support the compilation of data and develop recommendation
• Provide detailed competitive analysis and ensure ServiceNow is maintaining authority across key business units and keyword themes
• Stay abreast on top trends, best practices, and algorithms to continually develop winning strategies 

Qualifications

• 12+ overall experience with 8+ years of hands-on SEO experience, preferably with a large scale B2B SaaS organization, inclusive of AIO
• 3+ years of management experience, preferably of full-time employees with a history of driving impact
• Track record of driving SEO & AIO strategy to deliver large scale impact, leveraging big ideas to drive big results
• Experience with AIO and building inclusive AIO strategies alongside SEO
• Deep understanding of AI optimization and search optimization tactics, both content and technical, and the impact of each tactic
• Ability to develop SEO strategies, a long term SEO vision and drive a roadmap for SEO
• Proven track record in managing SEO projects from inception to completion and review
• Strong knowledge and experience with HTML/CSS and SEO implications
• Understanding of AI, it’s role in search marketing and AI optimization methods
• Strong analytical mindset and critical thinking skills
• Expert experience with MS Excel
• Familiarity with SERPs (Google, Bing, Yahoo) as well as LLMs
• Passion for metrics and quantitative analysis, and ability to translate complex concepts into requirements with clear business outcomes