Senior Manager, Digital Marketing

Title: Senior Manager, Digital Marketing

Location: Remote - USA

Job Description:

At Clover Health, we bring high-quality, affordable, and easy-to-understand healthcare plans to America's seniors. We focus on preventive care and leverage data and technology from the Clover Assistant to empower physicians to make the best health recommendations based on our members' complete health history-all with the lowest cost and the highest value.

Our Marketing Team is a group of strategic problem-solvers working to drive growth and deepen engagement among our members. Come join us in our mission to expand Clover's growth so we can better serve senior communities and fix healthcare for those who need it most. 

 

As a Senior Manager, Digital Marketing focused on growing our membership, you will be responsible for managing a team and overseeing our digital strategy and assets. You will work with Clover's agency and also drive internal projects to enhance our digital presence and performance. The ideal person for this role can move easily from thinking about campaign management optimization and performance metrics to content marketing partnerships and strategy.

 

 

As a Senior Manager, Digital Marketing, you will:

 

 

• Help drive Clover's year-round growth and retention engine by coordinating the development of go-to-market strategies, production calendars and key project deliverables.


• Lead Clover's digital strategy via a data-driven approach, incorporating SEO & AEO best practices, to enhance our digital presence and performance


• Support in overseeing Clover's marketing agency, particularly around digital creative, landing pages, digital media buying strategy, and reviewing KPIs


• Manage a team and oversee our digital assets and tools, which includes: 
  
  
  • Clover's website and landing pages
  
  
  • Social media presence 
  
  
  • Email & SMS campaigns 
  
  
  • Digital analytical tools
  
  
  
   
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• Partner cross functionally, especially with Analytics, Engineering, Compliance, and Sales


• Develop key KPI reporting for leadership around our digital assets and performance that spans end to end from SEO to lead generation to conversion. 



 
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Success in this role looks like:

 

 

• By the end of your 90-day period, you have seamlessly integrated into the Marketing team and started to establish strong relationships with key internal and external stakeholders. You have a strong understanding of our digital marketing strategy, are familiar with our digital assets, and have a proven ability to contribute to the development of new campaigns as well as analyze existing ones. You have started to workshop an upcoming roadmap to enhance our digital reach in a cost-efficient manner.


• By 6 months, you will be immersed and leading the digital marketing strategy and execution. You are accountable for enhancing our digital acquisition programs, improving our website experience, and increasing our engagement with prospects and members. You are ultimately contributing to the Marketing team's efforts to enroll prospects and retain members. 


• Future success in this role will be measured through digital campaign metrics, sales, process improvement implementation, and mentorship of junior team members. 



 
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You should get in touch if:

 

 

• You have a minimum of 8-10 years of digital marketing experience, preferably in an agency and start-up environment.


• You have Medicare Advantage experience or experience in a regulated industry; strongly preferred.


• You are a jack of all trades in digital marketing - having worked on direct consumer campaigns to managing an agency to managing a website to overseeing SEO strategy and everything in between. 


• You have a love for numbers and a strong foundation in developing data-driven strategies using your data analysis skills and research.


• You have experience in managing team members.



 
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Benefits Overview: 

 

 

• Financial Well-Being: Our commitment to attracting and retaining top talent begins with a competitive base salary and equity opportunities. Additionally, we offer a performance-based bonus program, 401k matching, and regular compensation reviews to recognize and reward exceptional contributions.


• Physical Well-Being: We prioritize the health and well-being of our employees and their families by providing comprehensive medical, dental, and vision coverage. Your health matters to us, and we invest in ensuring you have access to quality healthcare.


• Mental Well-Being: We understand the importance of mental health in fostering productivity and maintaining work-life balance. To support this, we offer initiatives such as No-Meeting Fridays, monthly company holidays, access to mental health resources, and a generous flexible time-off policy. Additionally, we embrace a remote-first culture that supports collaboration and flexibility, allowing our team members to thrive from any location. 


• Professional Development: Developing internal talent is a priority for Clover. We offer learning programs, mentorship, professional development funding, and regular performance feedback and reviews.



 
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Additional Perks:

 

 

• Employee Stock Purchase Plan (ESPP) offering discounted equity opportunities


• Reimbursement for office setup expenses


• Monthly cell phone & internet stipend


• Remote-first culture, enabling collaboration with global teams


• Paid parental leave for all new parents


• And much more!



 
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About Clover: We are reinventing health insurance by combining the power of data with human empathy to keep our members healthier. We believe the healthcare system is broken, so we've created custom software and analytics to empower our clinical staff to intervene and provide personalized care to the people who need it most.

 

 

We always put our members first, and our success as a team is measured by the quality of life of the people we serve. Those who work at Clover are passionate and mission-driven individuals with diverse areas of expertise, working together to solve the most complicated problem in the world: healthcare.

 

 

From Clover's inception, Diversity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, perspectives, opinions, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility.

 

 

#LI-REMOTE

 

 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.

 

 

A reasonable estimate of the base salary range for this role is $100,000 to $150,000. Final pay is based on several factors including but not limited to internal equity, market data, and the applicant's education, work experience, certifications, etc.