Senior Manager, Credit Card Acquisition Strategy

Title: Senior Manager, Credit Card Acquisition Strategy

Location: New York City United States

Job Description:

Requisition ID

R0126907

Time Type

Full time

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a dynamic leader with 10+ years of proven experience driving consumer acquisition, adoption, and growth. In this role, you will develop marketing and product growth strategies for our credit card business, leveraging innovative approaches to expand reach, deepen engagement, and accelerate growth. The ideal candidate is equal parts strategist and operator—able to shape vision, lead cross-functional teams, and execute with precision to deliver measurable business impact. This is a high-visibility opportunity to build and scale breakthrough initiatives that fuel long-term customer relationships and market leadership. You’ll be responsible for the success of PayPal credit card portfolios by executing on strategies that ensure achieving portfolio objectives and profitability of the business

Job Description:

Key Responsibilities:

• Lead initiatives to acquire new credit card accounts profitably.
• Deep understanding of credit card economics and P&L drivers
• Collaborate with marketing, credit risk, analytics, product management, and other teams.
• Use data-driven strategies and A/B testing to optimize account acquisition.
• Partner with Product and Marketing to launch credit card-related initiatives focusing on acquisition, activation, and early engagement.
• Implement marketing programs across multiple digital channels (PayPal App, email, affiliates, paid search, Martech/CRM).
• Develop new credit card features by assessing competition, customer needs, and research findings.
• Drive adoption of PayPal Credit Cards alongside internal teams and external bank partners.
• Manage forecasting, KPIs, OKRs, campaign analysis, and incentive strategies related to new accounts.
• Oversee day-to-day management of all projects to ensure timely and risk-mitigated delivery.
• Maintain awareness of the competitive landscape to inform program and feature development.

Experience & Skills Required:

• 10+ years in the credit card industry, especially revolving credit products.
• Proven experience managing credit card P&Ls, forecasting, and target management.
• Strong leadership skills, specifically in cross-functional collaboration and indirect leadership.
• Excellent influencing and senior-level communication abilities.
• Expertise in project management with tools like Confluence and Jira.
• Strong organizational skills and ability to thrive in a fast-paced, dynamic environment.
• Proficiency in Microsoft Suite and advanced PowerPoint skills.
• Familiarity with PayPal and consumer credit products.
• Bachelor’s Degree required, Master’s preferred.

Preferred Qualification:

• Own new customer acquisition: Develop and execute consumer-focused strategies to profitably grow PayPal credit card accounts, leveraging data-driven insights and testing to optimize performance.
• Shape the customer journey: Partner with Product and Marketing to design and launch initiatives that engage consumers from acquisition through early usage and ongoing adoption.
• Partner on digital marketing strategies: Partner closely with cross functional partners in Marketing and Product Management to identify opportunities to drive growth across key consumer channels—PayPal app, email, affiliates, paid search, and CRM/MarTech platforms—to reach and convert new customers.
• Consumer insights & innovation: Stay close to customer needs and market trends; assess competitive offerings and lead research to shape new features, rewards, and acquisition programs.
• Maximize campaign impact: Set and manage acquisition goals, forecast performance, and track KPIs and OKRs. Analyze results to refine incentive strategies and improve conversion.
• Drive adoption & loyalty: Partner across the business and with our bank partner to develop and drive acquisition and growth strategies
• Execute with excellence: Oversee project timelines and deliverables, ensuring smooth execution of initiatives and minimizing risks.
• Stay ahead of the market: Monitor competitive activity across banks, FinTechs, and payments to inform go-to-market strategies and identify differentiation opportunities.

What You’ll Bring

• Direct to consumer marketing experience across digital, paid media, SEM, affiliates
• Deep knowledge of credit card economics, P&L drivers, and the levers that matter most for consumer acquisition.
• Passion and experience in consumer marketing—rooted in data, testing, and measurable impact.
• Strong collaboration skills to influence and partner with Product Management, Marketing, Risk, Analytics, and external partners.

Subsidiary:

PayPal

Travel Percent:

0

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. 

The US national annual pay range for this role is $123,500 to $212,850

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.