Senior Field Marketing Manager

Title: Senior Field Marketing Manager

Location: Remote - Mexico

Job Description:

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

As part of the Regional Field Marketing team, you will play a key role in driving growth in Mexico by leading strategic, high-impact marketing initiatives. In this role, you will own the Account-Based Marketing (ABM) strategy for Mexico, designing and executing field marketing programs and strategic events that generate qualified pipelines and accelerate the sales cycle. The ideal candidate possesses a strong foundation in event execution and project management, complemented by proven experience in developing ABM strategies, leading initiatives, and a deep understanding of B2B marketing and the dynamics of the Mexican market.

This is a remote position open to candidates residing in Mexico and requires up to 30% national and international travel.
You should apply if:

 

 

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

 

• Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals.
• Be accountable for the ABM strategy and execution for key accounts in Mexico, working closely with sales to identify, prioritize, and activate personalized programs that drive engagement and opportunities.
• Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization.
• Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences.
• Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts.
• Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals.
• Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging. 
• Proactively identify new market opportunities and trends to inform field marketing and ABM strategy.
• Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

 

• 4+ years of experience in marketing with an emphasis on field marketing, event marketing, or ABM with a proven ability to define strategy, lead complex initiatives, and contribute to broader go-to-market strategies.
• Demonstrated experience in successfully developing and implementing large-scale Account-Based Marketing (ABM) strategies and campaigns.
• Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives.
• Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives.
• Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts.
• Proficiency in using data and analytics to assess the performance and impact of content and marketing programs, with the ability to derive strategic insights and make data-driven decisions.
• Self-starter with a proactive mindset; able to work independently, take initiative, and bring strategic ideas that drive marketing and business objectives.
• Exceptional communication and interpersonal skills, with strong organizational and project management capabilities.
• Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively.
• Willingness to travel up to 30% for events and on-site activations.
• Fluent in English and Spanish.

An ideal candidate also has:

 

• Based in or near Mexico City.
• Passion for experimentation, measurement, and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects. 
• A deep understanding of B2B sales processes and customer journeys.
• Expertise in B2B marketing tech stacks, including Salesforce, Tableau and Splash is a plus.
• Demonstrated ability to innovate and adapt marketing strategies to changing market conditions.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations 

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working 

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.