Senior Digital Marketing Specialist

Title: Senior Digital Marketing Specialist

Location: Tempe, AZ

Full time

job requisition id

JR112942

Job Description:

Job Profile:

Outreach and Marketing Specialist 3

Job Family:

Outreach and Marketing

Time Type:

Full time

Max Pay – Depends on experience:

$70,000.00 USD Annual

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Responsible for creating and implementing intermediate to complex marketing campaigns and initiatives to promote the institution's programs, events, and brand.

Job Description:

The Senior Digital Marketing Specialist supports all digital communication functions of The College of Liberal Arts and Sciences. The role will research and find creative solutions and opportunities for new digital campaigns, building on a strong foundation to strengthen The College’s digital presence and improve student recruitment and retention. They will work closely and collaborate with a team of creative professionals, including a writer, graphic designer and videographer.

As part of the digital communications team for The College, this position’s primary responsibilities include, but are not limited to, the development and deployment of organic, paid and influencer social media and digital strategies; the curation and review of content for social media, email and web; managing and supporting multiple email marketing campaigns; and drafting and designing web content, all in coordination with project leads.
This position is located on ASU's Tempe Campus and provides opportunities for remote work (up to 2 days a week) after the initial onboarding period.

Position Salary Range:

• $62,000 - $70,000 per year; DOE

Essential Duties:

•    Plans, develops and writes creative, high-quality communications for The College audiences (e.g., faculty, staff, students, donors, prospective students, and the general public) across multiple digital communications mediums (e.g. social media, email, web).
•    Maintains and adheres to the ASU and The College brand standards, voice and tone.
•    Maintains and improves The College’s online reputation across social channels by leading strategy, policy and process development for social media and paid digital campaigns; providing daily monitoring and posting; establishing and executing an influencer marketing strategy; researching trends; and tracking relevant analytics.
•    Reviews weekly organic content drafted by the digital marketing assistant and works closely with the video team to produce student-centered social videos.
•    Drafts content and builds designs for new web pages and makes recommendations for web design and content updates. 
•    Builds email campaigns based on ASU branded templates and email industry standards, including editing HTML and developing images, graphics and campaign templates as needed.
•    Creates and prepares email lists, manipulates files for segmented campaigns, and ensures accurate uploading and/or field mapping.
•    Ensures quality and accuracy of email campaigns by critically evaluating/verifying large contact lists, thoroughly testing and proofing campaigns and complying with industry direct mail protocols to maintain a high email sending reputation.
•    Engages with marketing and communications representatives across ASU academic and business units to source and promote content.
•    Supports training and onboarding for digital marketing and communications for communicators throughout The College ecosystem.
•    Analyzes social media, email and web analytics, and helps generate performance reports and develop plans for improvement.

Desired Qualifications:

•    Evidence of strong written and verbal communication skills and understanding of AP Style. 
•    Strong attention to detail and editing experience.
•    Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using project management tools.
•    Demonstrated knowledge of strategic content, communication and marketing principles. 
•    Experience with social media content creation and planning, including transforming content across platforms to meet different audience needs; ability to visualize the best way to present content. 
•    Experience using client relationship skills, being self-directed and in taking initiatives to completion. 
•    Experience using creative, critical-thinking and analytical skills to transform insights into strategic planning. 
•    Demonstrated knowledge of web content best practices. Experience with web platforms such as WordPress or Drupal.
•    Evidence of working with an interdisciplinary team of communication, marketing, and technology professionals leading strategic communications and digital marketing.
•    Experience in developing strategic communications for a multi-channel environment. 
•    Demonstrated knowledge of Salesforce Marketing Cloud or other email marketing platforms.
•    Experience researching, interviewing and collecting information and translating complex information into an engaging narrative.

Working Environment:

•    Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; 
•    Required to stand for varying lengths of time and walk moderate distances to perform work. 
•    Occasional bending, reaching, lifting, pushing and pulling up to 25 pounds 
•    Regular activities require the ability to quickly change priorities, which may include and/or are subject to resolution of conflicts. 
•    Ability to clearly communicate verbally, read, write, see and hear to perform essential functions.
•    This is an in-person position located on ASU's Tempe Campus that may provide limited opportunities for remote work of up to 2 days a week.

Department Statement:

The College of Liberal Arts and Sciences (The College) is the largest college at ASU and is organized in a divisional structure comprised of Humanities, Natural Sciences, and Social Sciences. The atmosphere is collegial, priorities are fluid and demands for assistance come from many directions. This position provides an opportunity to exercise initiative, work with very diverse populations and enhance leadership skills.

The College offers the greatest choice and diversity of studies of any school at Arizona State University, the largest public university in the United States. In addition to top academic programs, award-winning faculty, and state-of-the-art lab and research facilities, The College offers unique opportunities to explore a vast spectrum of academic disciplines - from science and math to languages and philosophy - that few other colleges and universities can provide.

The College has 90+ undergraduate majors and 140+ graduate degrees housed in 23 interdisciplinary schools and departments. The College is redefining liberal arts and sciences education for the 21st century.
 

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Tempe

Funding:

No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workday using the Jobs Hub. Use this link and log in using SSO:

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

 

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

 

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

A fingerprint check is not required for this position.