Senior CRM Marketing Manager

Title: Senior CRM Marketing Manager | Global

Location: North America

Department: S&M

Employment Type

Full time

Location Type

Remote

Job Description:

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior CRM Marketing Manager will lead the execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey. You’ll work cross-functionally with Marketing teams, as well as Sales and Customer Success colleagues across the globe. This role will bring the lifecycle marketing perspective to campaigns across the globe, making sure we form meaningful connections with our customers internationally.

Responsibilities

• Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey.

• Work cross-functionally with project teams together with marketing peers, sales and other internal partners to set up and execute various campaigns

• Monitor campaign performance and customer behavior to evaluate effectiveness, refine strategies, and report on ROI and key lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion)

• Provide actionable insights to optimize campaigns and improve conversion rates.

• Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies, product positioning, feature launches, and overall customer experience across the entire lifecycle.

• Serve as a champion of operational excellence - track SLAs and ensure efficiencies in campaign delivery

• Participate in ad-hoc projects and initiatives as part of strike teams, to support the business with new initiatives as we continue to scale

Qualifications

• 7+ years of experience in CRM or lifecycle marketing within B2B SaaS or technology sectors.

• Deep understanding of integrated B2B CRM marketing strategies across various customer segments.

• Strong project management skills - ability to coordinate a varied workload with multiple deadlines and stakeholders.

• Proven track record of working with a regional or global scope within a fast-paced high-volume environment.

• Strong analytical skills with the ability to interpret data, generate insights, and apply them to optimize marketing initiatives.

• Hands-on experience with marketing automation platforms, particularly HubSpot and Braze.

• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams in a fully remote environment.

• Experience managing or contributing to large-scale projects involving cross-functional teams across different cultures and time zones.

• Demonstrates a growth mindset, intellectual curiosity, and the ability to thrive in situations with limited structure or clarity.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.