Senior Communications Specialist- Program Marketing

Title: Senior Communications Specialist, Program Marketing - 901 Hybrid

Location: Alameda, CA- Sacramento, CA- San Jose, CA- Stockton, CA- Ventura, CA- Los Angeles, CA- San Diego, CA- Riverside, CA- Orange, CA- Phoenix, AZ- Portland, OR- Seattle, WA
Work Type: Hybrid 
Time Type: Full time
Job Type: Employee
Job ID: SENIO025490
Category: Business Development

Job Description:

At Telecare, we believe the strength of our organization sits in the hands of our leaders and staff. The Senior Communications Specialist, Program Marketing is a key position in driving the organization's success.

THE IDEAL CANDIDATE

The ideal candidate for the Senior Communications Specialist, Program Marketing role is someone who is a strong complement to the Telecare culture and exhibits behaviors that demonstrate alignment with Telecare's values and operational excellence.

COMPETENCIES OF THE IDEAL CANDIDATE

The ideal candidate for Telecare is someone who has a high level of self-awareness, seeks and integrates feedback from others, and is able to reflect on matters that impact those around them. They know how and when to collaborate, and are skilled at navigating complex situations. They are resourceful, action-oriented, resilient, and communicate respectfully, effectively, and directly.

The ideal candidate will be someone who brings passion, thoroughness, and creativity to their work; is committed to supporting Telecare's vision, mission, and values; and seeks to make a difference in the lives of the people we serve.

Shifts Available:

Full Time; AM 8:30 am - 5:00 pm; Monday - Friday

Expected starting wage range is around $75k - $87k annually. Telecare applies geographic differentials to its pay ranges. The pay range assigned to this role will be based on the geographic location from which the role is performed. Starting pay is commensurate with relevant experience above the minimum requirements.

POSITION SUMMARY

The Senior Communications Specialist, Program Marketing is a mid-level communications role that focuses on supporting Telecare's behavioral health programs to maintain and strengthen their marketing materials for all appropriate stakeholders, generate referrals, manage their online and community reputations, and be financially effective and successful. The Senior Communications Specialist, Program Marketing is a dynamic and experienced healthcare marketing professional, who leads the development and implementation of program strategies. They support Telecare operations leaders in developing, implementing, monitoring, and measuring marketing efforts at the program and regional level, across a mix of channels, including print, digital, paid media, earned media, community visibility, relationship marketing, online review management, etc. They help maintain and streamline our program marketing systems and processes. They also support the communications team to operate efficiently and effectively and provide ad hoc support to the organization on wide-ranging projects and initiatives.

The Senior Communications Specialist, Program Marketing position is hybrid, with approximately 50% of the role being fully remote and 50% being field-based, either at the corporate office or working in the field at programs. The Senior Communications Specialist, Program Marketing role must operate on Pacific Standard Time and ideally be based in California or the West Coast.

QUALIFICATIONS Required:

• Bachelor's degree in communications, marketing, journalism or related field
• 8+ years of experience in a similar role or related position
• Proven ability to develop and implement effective, multi-channel lead development and marketing campaigns to support healthcare providers and programs
• Proven ability to develop and implement paid and earned media efforts
• Proven ability to develop and implement online visibility and reputation management efforts
• Must be at least 18 years of age.
• All opportunities at Telecare are contingent upon successful completion and receipt of acceptable results of the applicable post-offer physical examination, 2-step PPD test for tuberculosis, acceptable criminal background clearances, excluded party sanctions, and degree or license verification. If the position requires driving, a valid driver's license, a motor vehicle clearance, and proof of auto insurance is required at time of employment and must be maintained throughout employment. Additional regulatory, contractual, or local requirements may apply.

ESSENTIAL FUNCTIONS

• Demonstrate Telecare's mission, purpose, and values in everyday language and contact with internal and external stakeholders
• Plans, manages, monitors, and measures program marketing efforts, in alignment with Telecare's mission, vision, values, strategic priorities, and program or regional requirements.
• Develops, produces, and distributes program marketing materials, from inception to completion, including content planning; online and in-the-field research and interviewing; and writing, editing, proofing, graphic design, and video editing.
• Empowers Telecare's regional- and program-level operations leaders to effectively utilize available materials.
• Supports Telecare's development and executive team with regional and individual program materials to support broader business development efforts.
• Partners with communications leadership to manage and optimize program marketing systems and processes.
• Collaborates on the maintenance and organization of communication assets and content for easier self-service and re-use.
• Partners with communications team members and other stakeholders to streamline and improve communication processes and practices for greater efficiency and self-sufficiency.
• Collaborates on maintaining brand and messaging standards, and ensuring communications quality, consistency, and accuracy.

Duties and responsibilities may be added, deleted and/or changed at the discretion of management.

SKILLS

• Excellent verbal and written communication
• Able to communicate effectively with persons from a variety of perspectives, work effectively with diverse individuals, and anticipate communication needs
• Critical thinking to aid decision-making and attention detail
• Flexibility and ability to adapt
• Superior time management and organization skills and ability to prioritize and meet deadlines
• Commitment to growth and development
• Ability to work independently and as part of a team
• Comfortable with graphic design and ensuring consistency with brand standards
• Fluency with Microsoft Word, PowerPoint, and Office 365 software including Outlook and Teams
• Fluency with design software (Canva, Adobe Illustrator, InDesign, Photoshop, Premiere)
• Fluency with social media platforms and online content management (SquareSpace, etc.)
• Fluency with customer relationship management tools (Salesforce, etc.)
• Fluency with email marketing tools (MailChimp, etc.)
• Fluency with online analytics (website, email marketing, etc.)
• Confidence and experience in advising leaders and teams on communications strategies and plans
• Ability to craft effective, targeted communications for diverse audiences at all levels

PHYSICAL DEMANDS

The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit, bend, squat, kneel, crawl, climb and lift and carry items weighing 50 pounds or less as well as to frequently walk, stand, twist, reach and do simple and power grasping. The position requires manual deviation, repetition and dexterity and to occasionally drive and be exposed to uneven walking ground as well as Hazardous Exposure (Blood Borne Pathogens, Hospital Waste, Chemical & Infectious). Visual requirements include computers and books exposure.