Senior Associate, Commerce and Retail Media

Title: Senior Associate, Commerce & Retail Media

Location: New York United States

Job Description:

The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for a large buy-side Retail Media client. We are looking for a detail-oriented, retail media-savvy professional to join our team supporting a large CPG client with a primary focus on Kroger and Albertsons retail media networks. As a Senior Associate, you will demonstrate the ability to strategize, plan, optimize and report client marketing campaigns across Kroger, Albertsons, and other retail media networks. You will be primarily Digital/Display focused. You will be responsible for media planning, working directly with clients and vendors, reporting, and ensuring the success of multi-channel campaign initiatives. Your responsibilities will include delivering reports, insights, and strategic projects, all while supporting the team in execution and staying within budget.

You will report to the Associate Director, Commerce & Retail Media, and will help manage an associate on the team.

You Will:

• Media Planning & Strategy

• Develop display and digital media plans across Kroger and Albertsons retail networks, aligning with client objectives and brand priorities.

• Translate client goals into effective media strategies that drive awareness, trial, and sales lift.

• Partner with retailer media representatives to evaluate new opportunities and pilot programs.

• Campaign Management & Execution

• Oversee end-to-end campaign setup, trafficking, and execution within retail media platforms.

• Manage creative specifications, timelines, and delivery to ensure campaigns launch on time and accurately.

• Serve as day-to-day contact for campaign execution questions and troubleshooting.

• Optimization & Reporting

• Monitor campaign pacing, delivery, and performance, making in-flight optimizations to improve ROI.

• Analyze results and provide actionable insights in client-facing reports and presentations.

• Identify test-and-learn opportunities to improve efficiency and performance over time.

• Collaboration & Communication

• Partner with interna and external teams (client service, analytics, creative) to align campaign execution with larger brand strategies.

• Maintain strong working relationships with retailer media networks and vendor partners.

• Communicate performance results and strategic recommendations clearly to clients and senior stakeholders.

Qualifications:

• 1+ years of experience in digital media planning/buying, with direct experience in retail media networks preferred.

• Hands-on experience with Kroger Precision Marketing and/or Albertsons Media Collective strongly preferred.

• Background in CPG brands, especially working with large clients.

• Strong excel skills, with the ability to identify trends and insights through data analysis

• Well-honed communication skills and working in the rapidly evolving world of Commerce & Retail Media

The annual salary range for this position is $51,000 -$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. 

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#LI-remote

This is a remote position.

Location: New York

Brand: Carat

Time Type:Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.