Retail Marketing Lead

Title: Retail Marketing Lead (Hybrid)

Location: Boston, Massachusetts

Job Description:

Location: Boston, Massachusetts
Job Type: Contract
Compensation Range: $65 - 70 per hour

Our client in the Retail space is seeking a new Retail Marketing Lead for a hybrid w2 contract position that will require 4 days onsite in Boston.

In this role, you will be responsible for providing comprehensive marketing direction for our stores. You will own 365 marketing strategies and standards from concept to execution, craft retail brand presentations that create authentic and impactful consumer journeys, and support the evolution of retail. Responsibilities include driving marketing strategies for retail, evolving standards for visual and product presentation, and developing 365 storytelling.

The ideal candidate is detail-oriented, positive, innovative, and skilled at crafting strong briefs, managing budgets, and strong communication skills.

This role requires a passion for how consumers engage with through product, platforms, and people, as well as a drive to challenge convention and innovate in retail marketing. You will collaborate cross-functionally, think creatively, and execute with excellence to push brand forward.
 
Responsibilities:

You will be the driver of retail marketing plans from inception to creation, and to execution. Your marketing approach will support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace. Responsibilities will include:

• Retail Marketing Strategy Development & Execution: Lead the development of integrated marketing plans and journeys for Stores, from ideation to execution. This includes writing detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies.
• Retail Concepts Marketing: Lead the development of marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards. Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey.
• 365 Retail Standards: Oversee the strategy and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies. Partner with design and training teams to build toolkits and training materials to scale standards globally.
• Store Signage: Manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency. Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments.
• CRM & Traffic Driving: Collaborate with CRM teams to build marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits. Focus on leveraging consumer insights to build frameworks and tools for geographies to develop detailed implementation strategies for execution.
• Market Visits: As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights. Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences.

Qualifications:

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing.
• Experience developing retail consumer journeys and programming at retail.
• Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
• Ability to lead and manage multiple projects while remaining detail-oriented and able to deliver against functional deadlines.
• Ability to lead marketing plan development and execution process end-to-end.
• Experience with managing budgets, authoring marketing briefs and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
• Bachelor's degree or equivalent combination of education, experience or training.
• Ability to travel domestically.

 
JOBID: 1101841SM
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.