Product Marketing Manager

Title: Product Marketing Manager - Vascular Access

Location: United States

Job Description:

The Product Marketing Manager for ICU Medical's Vascular Access products (Peripheral Catheters & Midline Catheters) is responsible for driving ICU growth and market penetration of the product portfolio in the United States. Reporting to the Senior Director of Vascular Access & Sharps Safety, the role focuses on developing and executing strategic marketing initiatives, shaping the messaging and positioning of the products, developing a pricing strategy and ensuring effective communication of their unique value proposition to customers. The Product Marketing Manager plays a critical role in product development and managing the Vascular Access product portfolio. This role requires a deep understanding of the healthcare industry, strong marketing acumen, and the ability to collaborate cross-functionally to achieve business objectives.

Essential Duties & Responsibilities

• Develop and implement comprehensive marketing plan to increase brand awareness and capture market share for Vascular Access in the U.S. market.
• Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, Supply Chain, Marketing Operations, and Customer Service personnel. Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D, operations/production.
• Conduct market research to identify customer needs, product gaps and market trends -- utilize the insights to inform marketing strategies, messaging, and product development.
• Coordinate product design, development and release process for Vascular Access products and influence the product development road map.
• Collaborate with the sales team to develop and execute sales and marketing campaigns, ensuring consistent messaging and positioning across all channels and touchpoints.
• Create compelling marketing collateral, including brochures, sales presentations, product catalogs, and website content, that effectively communicate the unique value proposition of the Vascular Access products.
• Work closely with Marketing Communications team to develop and execute online marketing initiatives, including social media campaigns, search engine optimization, and content marketing, ensuring alignment with the defined messaging and positioning.
• Establish relationships with key opinion leaders and industry associations to drive thought leadership and advocacy for Vascular Access, while leveraging their expertise to refine and enhance the messaging and positioning.
• Collaborate with external partners for supply and/or commercial partnership.
• Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities and threats, and develop appropriate strategies and messaging to address them.
• Manage marketing budgets, track key performance indicators, and prepare regular reports on marketing campaign effectiveness, market share, and other relevant metrics related to messaging and positioning.
• Stay up-to-date with industry advancements, regulatory changes, and best practices in marketing to ensure the marketing strategies, messaging, and positioning remain innovative and compliant.

Knowledge & Skills

• Strong knowledge of the U.S. healthcare market, including hospitals, clinics, and other healthcare settings, and an understanding of the regulatory environment governing medical devices.
• Ability to analyze market data, customer insights, and competitive intelligence to inform marketing strategies, messaging, and tactics.
• Strong verbal and written communication skills, with the ability to create compelling marketing collateral and deliver persuasive presentations that reflect the defined messaging and positioning.
• Excellent project management and organizational skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
• Collaborative mindset with the ability to work effectively in cross-functional teams and build relationships with internal and external stakeholders to shape messaging and positioning.
• Proficiency in digital marketing tools and platforms, including social media, search engine optimization, and content management systems.
• Results-oriented mindset with a focus on driving measurable business outcomes and achieving targets.

Minimum Qualifications, Education & Experience

• Must be at least 18 years of age.
• Bachelor's degree in business/clinical/technical field is required. MBA preferred
• Minimum 4 years of work experience in the medical device or healthcare industry, preferably in clinical, marketing, engineering or sales roles.
• Experience in Vascular Access is preferred.

Work Environment

• This is largely a sedentary role.
• This job operates in a professional office environment and routinely uses standard office equipment.
• Travel up to 25% of the time.

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges.

With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings.

We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you:

• Dedicated and non-dedicated IV sets and needlefree connectors clinically proven to provide an effective barrier against bacterial transfer and colonization.
• The industry's broadest IV smart pump offering covering large volume, pain management, and ambulatory needs.
• IV medication safety software providing full IV-EHR interoperability with the highest customer satisfaction and compatibility with more EHR systems than any other company.
• Significant US IV solutions manufacturing and supply capabilities.

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.

ICU Medical EEO Statement:

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status.

If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates.

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