Principal Art Director

Principal Art Director

Job ID: 1081879

REMOTE

Contract

Creative/Marketing

$100.00 USD Hourly - $140.00 USD Hourly

Principal Art Director, Experiential

Company (Our Client): Workday

Location: Remote

Job Type: W2 Contract; Full-time

About Workday: At Workday, we foster a culture of innovation, collaboration, and continuous learning. We believe in what we do and are committed to bringing passion and customer focus to enterprise applications. We work hard and take our work seriously, but we also value having fun. Our Creative Experiences team is dedicated to creating engaging, memorable experiences that reflect our commitment to excellence and innovation.

About the Role: Workday is seeking a passionate and expert Principal Art Director, Experiential to join our dynamic team. This role is pivotal in crafting the creative direction of Workday’s presence at Rising, our marquee customer event. The ideal candidate will possess a blend of creativity, critical thinking, and an innovative approach to deliver solutions that resonate with our audience and support our brand objectives.

Responsibilities:

• Develop and implement creative strategies for Workday Rising to enhance engagement and success.
• Partner with producer, internal creative, and agency teams to conceptualize and implement innovative experiential activations.
• Translate broad and conceptual ideas into engaging experiences.
• Create attendee journeys that highlight Workday’s solutions.
• Provide art direction and design guidance for event elements including signage, production design, lighting, audiovisual elements, interactive displays, collateral, and promotional materials.
• Lead brainstorming sessions and contribute innovative ideas to event themes, formats, and activations.
• Develop a deep understanding of the attendee journey, mapping out key touchpoints and interactions.
• Design event experiences that are engaging, illuminating, and memorable, catering to target audiences.
• Ensure accessibility and inclusivity in all planning.
• Collaborate with Events & Executive Engagement and Product Marketing teams to align with overall event objectives and brand guidelines.
• Present and pitch creative concepts to team members, effectively communicating their value and strategic alignment.
• Engage in productive conversations with collaborators, addressing feedback and ensuring creative vision is understood and respected.
• Act as a brand ambassador, ensuring all event creative outputs are consistent with brand voice, style guidelines, and visual identity.
• Collaborate with external vendors, agencies, and production teams to source and manage resources critical for event execution.
• Identify areas for improvement and implement strategies to optimize future event experiences.
• Partner with other teams to scale creative production and streamline processes.

Qualifications:

• 10+ years of experience in experiential design within a creative team environment.
• Ability to develop and implement successful creative strategies.
• Strong presentation skills with the ability to effectively communicate and sell ideas to all levels of the organization.
• Ability to work collaboratively with cross-functional teams, providing clear direction and feedback.
• Exceptional organizational skills and the ability to lead multiple projects simultaneously within tight time frames.
• 3D design knowledge is a plus.
• Familiarity with generative AI tools and their application in creative solutions preferred.
• Expertise in Adobe Creative Suite.
• Experience in print production, especially in large-scale applications.
• Comfortable working both independently and as part of a team.
• Desire to continue learning and willingness to adopt new skills.
• Appreciates the value of humor and having fun at work.

Other Qualifications:

• Experience in exploring or implementing AI-driven solutions to optimize workflows, inform decisions, and address problems.
• Excellent communication skills, with the ability to articulate creative concepts to designers, writers, and other partners.

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