Performance Marketing Specialist

Title: Performance Marketing Specialist

Location: New York United States

Full time

You are looking for a job that will truly engage you. You have an entrepreneurial, independent spirit and can make things happen in a fast-paced startup environment. You want to grow and be challenged, but above all you want to work towards a mission, and for your work to have meaning.

We're Darrow - a fast-growing legal tech startup with an open, action-based culture unlike any other. We are committed to pursuing our vision of "frictionless justice," using advanced Machine Learning & AI to revolutionize the justice system.

Our mission is about justice at scale: imagine walking into work every day knowing that you're not only advancing your career but making a positive impact on the world. Darrow has more than 90 team members in Tel Aviv and New York, and is backed by world-class investors: Georgian, F2 Venture Capital, Entree Capital, NFX and YCombinator.

Our Revenue team is growing, and we are looking for a PPC Specialist to join the team.

Not Your Typical Role:

As a PPC Specialist, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for setting up and managing complex campaigns and a passion for staying ahead of digital marketing trends. At Darrow, we value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.

Responsibilities

• Set up, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
• Conduct in-depth analysis and reporting on campaign performance
• Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
• Perform A/B testing to optimize campaign performance.
• Stay up-to-date with the latest trends and best practices in PPC and digital marketing.

Requirements

• Minimum 2 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.
• Experience running paid online campaigns in the US market at a large scale
• Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn.
• High-level English proficiency.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Proactive, detail-oriented, and able to work independently.

Would be great if you have:

• Experience with Google Analytics
• Familiarity with WordPress
• Experience with additional PPC platforms and tools.

What we offer

• Medical, Dental & Vision insurance for you and your dependents.
• $150 weekly Grubhub credit for lunches
• Unlimited paid time off policy
• Hybrid work model in NYC office - onsite 3 days/week
• Please note that if the years of experience are lower than the required qualifications, the salary range may be adjusted accordingly.

Darrow provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of (total/base) pay for this role is $64,500- $80,000.