Mobile Marketing Analyst

Title: Mobile Marketing Analyst

Location: Remote Remote ES

Type: Full-time

Workplace: Fully remote

Job Description:

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration. 

We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

ABOUT THE ROLE

Senior Mobile Marketing Analyst in our company will be responsible for analyzing marketing data, scaling paid social channels (e.g., Meta, TikTok, Google , ASA), and driving strategic decisions in user acquisition. The role involves help in optimizing campaign performance, maximizing ROI, and leveraging data insights for efficient platform use.

Challenges you’ll meet

• Lead complex analysis of paid social channels (e.g., Facebook, Instagram, TikTok, Google) and provide actionable insights on campaign metrics such as CTR, CPC, CPA, and ROAS.
• Identify opportunities to improve campaign performance through better ad targeting, creative optimization, and budget allocation.
• Collaborate with user acquisition teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.
• Create dashboards and reports, define key metrics, and ensure data integrity and validity.
• Conduct competitive and market analysis to identify growth and expansion opportunities.
• Design and execute tests to enhance user engagement, conversion rates, and overall campaign effectiveness.

Tasks

• Evaluating the performance of apps, regions, countries, and traffic sources.
• Checking and analyzing data in advertising platforms (e.g., Google Ads, Meta) and BI systems.
• Supporting integrations with advertising platforms and analytical tools.
• Exploring insights to optimize marketing strategies and identifying non-obvious correlations between metrics.
• Investigating audience behavior and the impact of creatives on acquisition.
• Researching traffic types and enhancing understanding of advertising channel algorithms.s.

Requirements

• Minimum of 3 years of experience in similar roles.

• Advanced SQL skills for data manipulation and analysis.
• Proven experience in data visualization using tools like Tableau or Looker Studio.
• Strong analytical and creative thinking skills, with the ability to clearly articulate approach, process, and results.
• Excellent communication skills, capable of presenting data in a clear and compelling manner.
• Familiarity with tools like Appsflyer, Adjust, GA, Firebase, SKAdNetwork is a plus.
• Ability to manage multiple projects, plan effectively, prioritize, and meet deadlines.

Our Values

• Sociability: Open communication and the ability to clearly formulate tasks in written and verbal formats.
• Results orientation: Willingness to align tasks with team and company goals, implement necessary changes, and respond to evolving challenges.
• Responsibility: Attention to detail, autonomy, and commitment to meeting obligations.
• Proactivity: The ability to set goals, create opportunities, and drive results without waiting for direction.
• Development orientation: A constant desire to learn, embrace new technologies, and refine skills.

Benefits

WHY SHOULD YOU JOIN US?

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it coplete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!