Midweight Designer

Title: Midweight Designer

Location: Amsterdam 

Brand & Creative – Bloom & Wild /

Full-time /

Hybrid

Job Description:

Hi, we're Bloom & Wild. We don't just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It's being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we're so proud to be a certified B Corp - committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we've fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we're driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

️ Our Brand & Creative @ Bloom & Wild Group

Our Brand & Creative team forms the creative core of bloomon. It is a team of 8 and is part of the Brand & Range team of 13 people. We're responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life.

Within the Brand & Creative team we're a dynamic bunch of creative thinkers spanning Creative, Copy/Content, Social and PR. We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We are one team with Range who develop and design our physical products ranges across categories - from bouquets to small gifts. We collaborate closely with Customer Insight to inform our thinking, with the Commercial team to ensure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.

We design and create almost everything in-house and are passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring joy and care into everything we do.

️ The Role and Way of Working

We're seeking a Midweight Designer who lives and breathes digital marketing creativity for our in-house creative team. You'll craft scroll-stopping paid social campaigns including compelling video content, and continuously evolve one of our best channels - email marketing, through creative ideas and testing - whilst working with the Brand and Creative team on a wider variety of different design projects.

Reporting to the Creative Lead, you will work alongside creative designers, copywriters, and production to help bring beautiful, thoughtful ideas to life that delight our customers. We're looking for someone who is forward-thinking, curious to learn and expand their knowledge and skill sets, and excited by the meaningful impact their work can have. The team works closely and collaboratively with the brand team to shape brand storytelling and deliver outstanding content and experiences that set us apart. We bring together customer insight, business intelligence, and creative flair to build a compelling brand experience across content, products, and services that unlocks customer acquisition and retention.

️ What you'll be doing:

• Working with the wider design and copy team to create both new, original work and producing templated assets for all digital and offline channels. Digitally you'll work on emails, digital marketing, video content creation, paid social advertising and more, and in Print you will work on elements from packaging, our bouquet care booklets, marketing inserts to one-off activations and creative collateral
• Working alongside our copywriters and other creatives you'll help to create content for our website and app
• Contributing to creative ideas for seasonal shoots and campaigns, across both assets, designs and paid/organic social content
• Working alongside the Lead Creatives on aspects of creative planning, shoot execution on-set including helping create video content, and creative rollout for the brand across all of our channels
• Constantly striving for best-in-class designs and keeping up to date with the latest trends on constantly evolving channels
• Developing a deep understanding of our customers and helping drive their engagement with our brand through beautiful, thoughtful designs
• Understanding and interpreting briefs to help both internal and external functions deliver impactful work
• Contributing to the continual growth and improvement of our brand identity by sharing ideas and suggesting creative solutions, taking part in inspirational shares and concepting sessions.

You'll love this role if you…

• Have a strong portfolio showcasing your passion for digital-first design work, particularly in paid social and email marketing.
• Is experienced in taking creative and art direction to develop and generate ideas across digital channels.
• Can confidently work with video content and generate fresh ideas for social media advertising.
• Wants to make a visible impact in a fast-growing, creative-led business.
• Great design: you can design beautifully following brand guidelines and understand the platform or channel that you're creating for.
• Commercial savviness: you'll be able to understand how the briefs you're working on impact bigger business objectives.
• Collaboration: you'll enjoy working in a team - we're a collaborative group of creatives who share our ideas to make sure the product, our marketing and our company are constantly moving forward.
• Curiosity to learn: you'll be open to learning new things and building on your own knowledge, whether that be about design, creativity, or our industry as a whole.
• Communication: you're comfortable presenting your work in front of the team and others in the business.
• Ideas & Insights led: you can contribute ideas and use insights and creative testing to inform them, staying close to the results of your work and finding ways to use these learnings to further inform your thinking.

These are some of the skills and experience we think will enable success in this role, but please don't worry if you are missing some of these. We're committed to building a team made up of different strengths, skills and experiences, so if you're excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we'd love to hear from you.

You will have:

• 2/3+ years of experience either in-house creative team or in a creative agency with a portfolio or work for e-commerce or D2C brands with relevant examples of work for this role.
• A design-related degree and commercial experience.
• Experience delivering work independently and as part of a team to stakeholders within a business.
• Experience in Adobe Creative Suite Photoshop, InDesign, Illustrator, Figma and After Effects/Premiere.
• Able to design and execute across digital and print (and be able to artwork for print).
• Able to create, animate and edit video footage, graphics and audio.

Belonging @ Bloom & Wild

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

Our ways of working

We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.

We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you'll agree this with your manager.

Whether it's through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.

We're big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there's thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we're open about what we're doing and why, and we welcome challenges from each other

Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include:

Flexible working & work from abroad

25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year

1 Volunteering day each year

Enhanced family leave and a workplace nursery scheme

A flexible training framework for every stage of your career

Irresistible discounts on our products, blooms & subscriptions!

Share in our success with a choice to take equity options from day 1