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Messaging Designer

McClatchy Company

  • Date Posted:

    2/4/2025 

  • Remote Work Level:

    100% Remote

  • Location:

    US National
    icon-usa.png

  • Job Type:

    Employee

  • Job Schedule:

    Full-Time

  • Career Level:

    Experienced

  • Travel Required:

    No specification

  • Education Level:

    We're sorry, the employer did not include education information for this job.

  • Salary:

    We're sorry, the employer did not include salary information for this job.

  • Categories:

    Product Manager, Project Manager Jobs, Developer, Front End Developer Jobs, Full Stack Developer, Web Developer, Marketing

  • Benefits:

    Health Insurance, Retirement Savings, Mental Health Support, Dependent Health, Paid Holidays, Paid Time Off, Career Development

About the Role

Messaging Designer 

Job Category: Marketing

  • Full-Time
  • Remote

  • Locations

    Remote West | West
    Remote, USA

    Remote East | East
    Remote, USA

    Remote Central
    Remote, USA

    Remote Mountain
    United States

Job Details

Description

McClatchy Media is seeking a Messaging Designer to play an important role in shaping the visual and messaging strategies that engage our audiences across diverse platforms. You will collaborate with cross-functional teams to ensure our audience campaigns align with our brand goals and adjust to platform-specific nuances. Your creativity and strategic thinking will be key in communicating with our audiences.

Key Responsibilities:

  • Help define and drive messaging content strategy across multiple product spaces and teams, ensuring cohesive and effective communication.
  • Design, coordinate and develop visuals for diverse platforms, including websites, mobile apps, and social media platforms, ensuring consistency and brand alignment and timely and efficient delivery.
  • Write and customize brand messages to resonate with the interests and preferences of target audiences, enhancing engagement and brand loyalty.
  • Partner with various departments to ensure messaging systems align with organizational goals.
  • Prototype design decisions in varying degrees of fidelity, solving complex problems, and testing solutions with customers to ensure effectiveness, then iterating.
  • Create and manage templates to streamline the production of messaging campaigns, enhancing efficiency and consistency.
  • Stay up-to-date with design trends, tools, and technologies, incorporating them into design practices to maintain a competitive edge.
  • Regularly communicate updates with team members and stakeholders through McClatchy Media’s various comms channels (gmail, Slack, gchat) 
  • Create and maintain documentation, including roadmaps and user guides.
  • Monitor and analyze messaging campaign metrics, including open rates, click-through rates, and conversions, to optimize future campaigns.

Required Skills & Experience:

  • 5+ years of experience in communication design, preferably within a marketing or digital media environment.
  • Strong portfolio demonstrating expertise in visual design and brand communication.
  • Writes clearly, concisely, and on brand
  • Proficient in HTML and CSS
  • Position is full-time, remote

Preferred Qualifications:

  • Experience working in a media company, or a newsroom.
  • Familiarity with digital product platforms and technologies.
  • In-depth experience with messaging tools (McClatchy Media currently uses Braze).
  • Experience working with cross-functional and remote teams.
  • Experience in an Agile/Scrum development environment.
  • Experience in coding for various email clients
  • Able to create responsive designs
  • Familiarity with Adobe Creative Suite programs (Photoshop and Illustrator)
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