Marketing Specialist

Title: Marketing Specialist - B2C

Location: Dallas

Hybrid/ Remote

Job Description:

DEPARTMENT:      Marketing 
 
POSITION:               Marketing Specialist / B2C 
 
REPORTS TO:         Director of Marketing         
 
SUPERVISES:          NA 
 
JOB CLASS:             Exempt

 PURPOSE:

As a key member of the Marketing team, reporting to the Director of Adoption Marketing, Marketing Specialist will provide planning and execution of eligible participant adoption marketing projects. The Marketing Specialist will be responsible for developing high-impact, just-in-time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high-urgency, and fast-paced environment. 
 
MAJOR RESPONSIBILITIES:
Collaborate with Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
Leverage demand generation skills to creatively and effectively capture attention of participants
Develop and execute strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketing
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self-mailers, and specialty print items
Create, manage and update content on internal- and external-facing company microsites
Drive development and management of co-marketing and co-branded participant enrollment materials for clients
Collaborate with Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread and update client-related content and communications in accordance with our style guide
Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective and reflects branding specifications
Manage participant contact lists, imports and permissions
Ensure the quality, accuracy and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands, as well as internal requirements, while identifying and balancing competing priorities
Conduct competitor research as it relates to participant enrollment efforts
Take on a variety of projects
 
KNOWLEDGE, SKILLS AND ABILITIES:

Excellent follow up skills and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and ability to work collaboratively with the team 
Ability to bring creative solutions to existing programs and processes
Ability to drive strategic creative executions
Advanced use of Microsoft Office Applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite
Excellent writer and detailed proofreader
CRM and marketing automation experience  
 
GENERAL WORKING CONDITIONS:
 
General office working conditions exist.  Desk located in workstation area with little or no privacy.  Involves extended periods of sitting at a workstation performing computer duties.  Constant flow of interruptions by personnel, visitors to area and telephone calls.
 
QUALIFICATIONS:
Education: BA/BS in business, marketing or related field preferred
 
Experience: 3 to 5 years marketing experience  
1 to 2 years experience in the health and benefits industry
 
  
This description is intended to be enough merely to identify the classification and be illustrative of the duties that may be assigned.  It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform. 
 
 
GENERAL WORKING CONDITIONS:
 
General office working conditions can be remote work from home or in the office. Each department head determines if the position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area there is little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.
 
 
DISCLAIMER
 
This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.
Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.