Marketing Manager

Title:  Marketing Manager

Job Description:

Marketing Manager - CRM

Location: Raleigh- Hybrid

About Us:

Victra is Verizon's largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way". We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.

About the Role:

We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.

Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri

Key Responsibilities:

• Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them
• Develop retention strategies that enable 1:1 marketing personalization for each customer
• Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels
• Strategically utilize sales and promotional strategies to drive results without detracting from the brand
• Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers
• Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation
• Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices
• Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention
• Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance
• Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives
• Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation
• Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers
• Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth
• Previous experience in managing junior team members

What We're Looking For:

• Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment
• Experience supporting personalized campaigns (1 to 1) to customers
• Experience driving multichannel activation (email, push notification, app offers, etc.)
• Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior
• Knowledge of converting design files into HTML templates
• Experience in working with ESP to build and test email creative and HTML
• Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities
• Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred)
• Strong understanding of the web development lifecycle and customer lifecycle
• SEO knowledge and experience preferred
• Experience in developing content preferred
• Proven experience building segments, testing, and optimizing to drive foot traffic into stores
• Support creation and documentation of procedural and strategic processes, calendars, and reporting
• Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives
• Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.
• Demonstrates strong digital vision and customer-centric focus to communications
• Experience with Google Analytics and Google Tag Manager
• Ability to self-motivate, work independently, and as part of a team
• Willingness to learn new technologies and platforms
• Bachelors' degree required
• Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)

Why Join Us?

• Paid training and career development opportunities.
• Comprehensive health, dental, and vision insurance.
• 401k retirement plan.
• Tuition reimbursement.
• Employee discounts on Verizon services.
• Career pathing opportunities.

EQUAL OPPORTUNITY EMPLOYER

We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

#LI-Hybrid