Marketing Associate

Title: Marketing Associate

Location: Boston, MA

 

As the Marketing Associate you are responsible for following industry trends, understanding buyer needs, communicating Opti’s value proposition, and creating compelling stories and campaigns to engage our target customers and partners. You will contribute directly to our growth and vision of resilient cities and safer, cleaner water. 

 

It is preferable that candidates be able to meet in the Boston office 1-2 days a week. 

 

Summary and Responsibilities 

 

The Opti Marketing Associate will be responsible for leading, running, and executing on various marketing initiatives to support a fast-growing mission-driven company, and is someone who is not afraid to be hands-on, executing on weekly, monthly, and quarterly goals and who has a “get it done” attitude. This person will have a chance to make a big impact in a short amount of time! This position will work closely with the Sales, Customer Success, Product, and Executive teams and will report to the Director of Regulatory Affairs and Alliances. 

 

 

 

RESPONSIBILITIES INCLUDE: 

 

• Creating new assets and repurposing existing content to support our brand and campaign strategy across multiple channels, including email marketing, social media, direct mail, multimedia (webinars, podcasts, and videos), and earned media (press releases and supporting illustrations and infographics)


• Manage and update content of company website via Webflow to maximize customer experience, track and report statistics, and SEO optimization 


• Collaborating with internal subject matter experts (senior leadership, sales, customer success, and product teams) to support PR, Account-Based Marketing programs, events, and customer/partner surveys 


• Email Marketing Campaigns: Run nurturing, drip and targeted campaigns out of Salesforce/Pardot and be responsible for list creation/refreshing, data clean up and the segmentation and categorization of leads 


• Organizing, executing and measuring webinar/digital events 


• Organic Social Posting - creating and executing against a social calendar


• Report on social media metrics and make data-driven content and platform recommendations 


• Facilitate the writing of blog posts, articles, etc. from various departments within the Company 


• Help facilitate all the above marketing efforts with Opti Channel Partners and Influencers - joint and co-sponsored webinars, email campaigns, social media postings and press releases 


• Help facilitate the creation of customer case studies 


• Coordinate and support conferences and events 


 

QUALIFICATIONS: 

• 3-5 years of relevant marketing experience 


• B2G/B2B experience preferred, product marketing preferred but not required


• Willingness to work on several projects at once in a fast-paced environment


• Excellent written, verbal and presentation skills 


• A resilient mindset, flexible, resourceful and a self-starter. Can take initiative and work independently, asking for help when needed 


 

REQUIREMENTS 

• BA/BS or equivalent working experience in marketing, communications, or a related discipline 


• A civil/water resources engineering or environmental sciences background is a plus


• Prolific at developing engaging and useful content for business and technical audiences in a variety of formats 


• Creative and passionate about storytelling and connecting buyer needs to product capabilities 


• Detail oriented with excellent writing and editing skills 


• Experience using design tools such as Adobe or Canva; CRM tools Salesforce and Pardot/Account Engagement 


• Self-starter who can thrive in an entrepreneurial culture and manage competing priorities and tight timelines


 

CURRENT BENEFITS SUMMARY 

 

Opti offers competitive compensation and an employee-centered benefits package relative to most start-ups, including: 

 

- Competitive base salary and paid time off 

 

- Bonus opportunity based on individual and company performance against goals - Blue Cross Blue Shield PPO/HMO health coverage 

 

- Delta Dental coverage 

 

- Vision coverage 

 

- 401(K) - employee contributions plus a corporate match up to 5% of base compensation - Flexible spending account 

 

- Dependent spending account 

 

- Short term and long term disability 

 

- Home office reimbursement account 

 

- Pre-tax transit account 

 

- Pre-tax parking account