Manager, Omnichannel Activation Planning

Manager, Omnichannel Activation Planning

Location: New York, New York

Hybrid

Full-time

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days

Overview:

• Responsible for Revlon Color Cosmetics omnichannel activation planning across all digital and physical touchpoints ensuring creative excellence, brand consistency, and commercial impact.  Champion a digital-first omnichannel mindset that supports non-linear consumer journeys with excellence.  This is a highly collaborative role that acts as a connecting bridge between key stakeholders, resolving any conflict and ensuring accountability across teams.  Owns the development of omnichannel activation plans that deliver against the brand strategy and retailer requirements while tapping into subject matter experts across the Omnichannel Consumer Experience team such as social, influencer, PR, social analytics, paid media, retail media, creative and partnerships.   

Responsibilities:

• Lead the creation of new processes for Omnichannel Activation planning to ensure execution with excellence   
  • This new role at Revlon will pioneer collaborative planning across Brand Marketing and the Omnichannel Consumer Experience team.   
  • The process will be designed to ensure the development of digital-first plans that integrate into retailer specific plans for a seamless consumer experience. 
  • Own the success of omnichannel activations by ensuring alignment on KPIs and driving actions that deliver commercial impact 
• Translate brand strategies into compelling, consumer-centric Omnichannel activation plans that drive engagement and conversion 
  • Develop strong relationship with brand marketing team and deep understanding of brand strategy and campaign objectives. 
  • Develop deep understanding of channel best practices and benchmarks by leveraging subject matter experts across the Omnichannel Consumer Experience team.   
  • Act as the voice of the consumer and retailer in planning discussions to ensure relevance and impact 
• Develop and manage the Omnichannel Activation calendar for Revlon Color Cosmetics  
  • Develop the details of the Omnichannel Activation calendar from the brand calendar outlining product launch/support, key cultural moments, key retailer moments and promotions.   
  • Lead cross-functional planning sessions to ensure timely alignment and execution 
  • Partner with cross functional teams to track integrated Omnichannel Activation timelines of campaign launch requirements across e-commerce (with emphasized focus on Amazon), in-store, social, influencer, PR, paid media, retail media and partnership to ensure a consistent and integrated experience.   
• Map touchpoints across campaign consumer journey to ensure brand consistency and creative excellence 
  • Partner with Paid Media and AIBI (Analytics, Insights and Business Intelligence) team to understand and map the consumer journey by campaign. 
  • Identify and track touchpoints across the consumer journey to understand how all touchpoints work together cohesively.    
  • Develop deep understanding of brand guidelines to ensure creative excellence across touchpoints  
  • Responsible for checking creative assets across touchpoints prior to launch to ensure consistency  
• Responsible for reporting performance across Omnichannel Activation  
  • Partner with Media and AIBI team to identify KPIs and align with the business.   
  • Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement. 
  • Establish feedback loops to optimize future activations and share best practices across teams 

Qualifications:

Education:

• Bachelor's Degree in Business, Marketing or related field required. 

Experience:

• Minimum 5+ years digital marketing, brand marketing and/or trade marketing experience.  
• Minimum 2+ years’ experience working with business, digital and marketing analytics (Amazon experience a plus)  
• Experience in executing digital/omnichannel marketing strategies in CPG/Beauty industries. 
• Solid understanding of brand marketing strategies, digital marketing channels (ex. Social, influencer, Paid Media), e-Retailer business models, marketplaces and how to drive Omni/Enterprise businesses.   
• Advanced campaign performance analytic skills   
• Experience in project management a plus  
• Robust understanding of paid media (including retail media and specifically Amazon) 
• Strong cross-functional collaboration skills to effectively partner with key cross-functional teams (i.e. Marketing, Trade Marketing, Legal, IT, etc.).   
• Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales and entrepreneurial environment.  
• Ability to innovate, influence and lead change internally and externally with agency partners  
• Proven ability to influence without authority and build consensus across diverse teams. 

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.

The base pay range for this position is $100,000 - $130,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

#LI-Hybrid #LI-NA1

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)